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Method and device for delivering information

A technology of information delivery and time period, which is applied in the computer field, can solve the problems of poor rationality of information budget delivery and failure to achieve better delivery effects, and achieve the effect of rationalized budget consumption and good delivery effects

Active Publication Date: 2021-11-12
MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The embodiment of the present invention provides an information delivery method to solve the problem of poor rationality of information budget delivery and failure to achieve better delivery effect due to failure to make reasonable delivery arrangements for the information budget that advertisers want to deliver.
[0004] The embodiment of the present invention also provides an information delivery device and a storage medium to solve the problem of failure to make a reasonable delivery arrangement for the information budget that the advertiser intends to deliver, resulting in poor rationality of information budget delivery and failure to achieve better delivery. problem of effect

Method used

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  • Method and device for delivering information
  • Method and device for delivering information
  • Method and device for delivering information

Examples

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Embodiment 1

[0029] In order to solve the problem in the prior art that there is no reasonable delivery arrangement for the information budget that advertisers want to deliver, resulting in poor rationality of information budget delivery and failure to achieve better delivery effects, Embodiment 1 of the present invention provides a Information delivery method. The subject of execution of the information delivery method may be an electronic device used by a demander (such as an advertiser) who expects to deliver information to users or a software system running on an electronic device, or may be a server ( Such as bidding on behalf of the advertiser, the server for advertising ranking) or the software system running on the server, etc. Of course, the execution subject of the method provided by the embodiment of the present invention may also be a user terminal or a client.

[0030] To facilitate the description of Embodiment 1 of the present invention, the implementation subject of the so...

Embodiment 2

[0092] In order to solve the problem in the prior art that there is no reasonable delivery arrangement for the information budget that advertisers want to deliver, resulting in poor rationality of information budget delivery and failure to achieve better delivery effects, Embodiment 2 of the present invention provides a Information delivery device, the specific structural diagram of the device is as follows Figure 6 As shown, it includes an effect determination unit 21 , a budget determination unit 22 , and a delivery control unit 23 . The following describes the functions of each unit in detail:

[0093] An effect determination unit 21, configured to determine the expected effect of information delivery in each time period of the budget to be delivered;

[0094] The budget determination unit 22 is used to determine the delivery budget of the target time period according to the total amount of budget to be delivered and the expected effect of information delivery in each tim...

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Abstract

The present invention discloses an information delivery method and device, which are used to solve the problem of poor rationality of information budget delivery and failure to achieve better delivery effect due to failure to make reasonable delivery arrangements for the information budget that advertisers intend to deliver. . The methods include: determining the estimated effect of information delivery in each time period of the budget to be delivered; determining the delivery budget amount in the target time period according to the total budget to be delivered and the expected effect of information delivery in each time period; , and perform information delivery based on the determined delivery budget. Since the present invention considers the expected effect of information delivery in each time period when determining the delivery budget of the target time period, the budget consumption is more rationalized, thereby achieving a better delivery effect. The invention also discloses an information delivery device and a storage medium.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to an information delivery method, an information delivery device and a storage medium. Background technique [0002] In the process of advertising, the goal of the advertiser is to make the advertisement reach as many different users as possible and generate more interactions. However, if there is no reasonable placement arrangement for the budget that the advertiser wants to put in, it may lead to premature consumption of the budget, for example, if figure 1 As shown, in the absence of a reasonable allocation of the budget, the budget may have been consumed in the first half of the time, and there will be no budget to consume in the second half of the time; or, the budget may fluctuate too much, such as figure 2 As shown, in each time period, either the budget is not enough for consumption, or the budget only needs a small amount of consumption, which makes it impossib...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0251
Inventor 郝忠秀任文越
Owner MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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