Advertisement scheduling putting volume balancing method and device

A technology of advertising scheduling and balancing method, applied in the field of Internet applications, can solve the problems of poor timeliness, the way of determining the advertising space, and the low accuracy of the advertisements to be placed.

Inactive Publication Date: 2018-07-10
深圳市优朋普乐传媒发展有限公司
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  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the inventory of advertising slots is always changing dynamically due to the influence of factors such as the number of users and time, and there is no effective way to determine the inventory of advertising slots in the prior art, which leads to the determination of the number of advertisements to be placed. Low accuracy and poor timeliness when delivering volume

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  • Advertisement scheduling putting volume balancing method and device
  • Advertisement scheduling putting volume balancing method and device
  • Advertisement scheduling putting volume balancing method and device

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Embodiment Construction

[0058] In order to make the purpose, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings. Obviously, the described embodiments are only some of the embodiments of the present invention, rather than all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0059] The embodiment of the present invention provides a method and device for equalizing the amount of advertising schedules. On the basis of using historical inventory to solve the actual inventory calculation problem that has not been solved in the prior art, it can realize effective advertising amount in time and space dimensions. , Precise balance. Wherein, the method and the device are based on the same inventive concept, and sin...

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Abstract

The invention discloses an advertisement scheduling putting volume balancing method and device. Effective and accurate balancing of the advertisement putting volume in the time and space dimension isrealized on the basis of simulating the actual inventory calculation problem which is not solved in the prior art by using the historical inventory within the recent putting period. The method concretely comprises the steps that the advertisement historical inventory in the past multiple preset time periods of the advertisement position to be putted is acquired; the advertisement inventory in multiple preset time periods in the future of the advertisement position to be putted is determined based on the advertisement historical inventory in the past multiple preset time periods; and the volumeto be putted of the advertisement to be putted in each time period of multiple preset time periods in the future is determined based on the advertisement inventory in multiple preset time periods inthe future of the advertisement position to be putted.

Description

technical field [0001] The invention relates to the technical field of Internet applications, in particular to a method and device for equalizing advertisement scheduling and delivery volume. Background technique [0002] At present, multimedia technology and network information dissemination technology are highly mature, and the number of network videos on the Internet is huge, covering a wide range. Advertising with the help of online video is a very mature business model in the field of online video. At this stage, the number of advertisements, the number of videos, and the amount of video playback are very large. In a large amount of video playback, efficient and targeted advertising can significantly improve the effect of advertising and generate greater commercial value. [0003] In the prior art, firstly, the daily delivery amount is set for the advertisement to be delivered, and the related videos and non-related videos to be delivered are selected. The daily deli...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0277
Inventor 马力潘玉涛高永铎
Owner 深圳市优朋普乐传媒发展有限公司
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