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Information processing method and system, and terminal

一种信息处理方法、终端的技术，应用在通信领域，能够解决资源开销大、影响广告转化效果、尚无有效解决方案等问题，达到节省资源开销的效果

Active Publication Date: 2018-07-06
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] First of all, related technologies use the method of manually displaying advertisements, or use the method of encoding the live stream to add a layer to the video layer of the live stream to push advertisements in the live broadcast service. When pushing advertisements, it involves multiple encodings of live streams, and the resource overhead is large
[0006] Secondly, there are advertisements in the live broadcast business of related technologies. The advertisements pushed come from the advertisements directly issued by the advertising system. For anchor users, it is impossible to fully understand all the advertisements that need to be pushed. The advertisement that needs to be pushed is combined with the live broadcast scene, which affects the conversion effect of the advertisement
[0007] To sum up, there is still no effective solution for the effective integration of live broadcast services and media information to be pushed

Method used

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  • Information processing method and system, and terminal
  • Information processing method and system, and terminal
  • Information processing method and system, and terminal

Examples

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Embodiment Construction

[0057]The present invention will be described in further detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the examples provided here are only used to explain the present invention, not to limit the present invention. In addition, the embodiments provided below are some embodiments for implementing the present invention, rather than providing all embodiments for implementing the present invention. Under the premise that those skilled in the art do not pay creative work, the technical solutions of the following embodiments Embodiments obtained through recombination and other embodiments based on the implementation of the invention all belong to the protection scope of the present invention.

[0058] It should be noted that, in the embodiments of the present invention, the terms "comprising", "comprising" or any other variant thereof are intended to cover a non-exclusive inclusion, so that a method or device comprising a ser...

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Abstract

The present invention discloses an information processing method and system, and a terminal. The method comprises the steps of: initializing live business between an anchor user and live audiences; performing media collection of the anchor user side, performing coding of the media information obtained through collection to form a live stream, and sending the live stream to live windows of the liveaudiences for playing; arranging an area configured to push the media information based on a live window of the anchor user; loading candidate media information pushed to the live audiences at the area, and determining media information to be pushed selected by the anchor user; and sending the media information to be pushed into the area configured to push the media information based on the liveaudiences for display.

Description

technical field [0001] The present invention relates to communication technology, in particular to an information processing method, terminal and system. Background technique [0002] Providing live broadcast services through the network has become a new form of information dissemination and has been widely used. In live broadcast services, there is a need to push media information such as advertisements and news to live broadcast viewers. [0003] In the live broadcast service, the anchor user can establish a live broadcast room on the live broadcast platform, collect the performance of the anchor user in the form of audio or video through the anchor user terminal, publish the collected audio or video to the live broadcast room, and access the live broadcast audience in the live broadcast room You can watch the performance of the anchor user, forming a real-time sharing effect between the anchor user and the live broadcast audience. At the same time, add the media informat...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06H04L29/08
CPCH04L65/762H04L67/55H04L65/4061H04N21/2187H04N21/2743H04N21/4788H04N21/4316H04N21/6587H04N21/6543H04N21/4882H04L67/125H04L65/613H04L65/611H04N21/23424H04N21/235H04L9/40H04L65/40
Inventor 芦良超张悦于达平宋煦罗焱张敬任晓康
Owner TENCENT TECH (SHENZHEN) CO LTD
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