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Overseas coupon issuing method and system based on estimated earnings

A technology of coupons and discounts, which is applied in the fields of instruments, commerce, and data processing applications, and can solve problems such as ineffective incentives for users

Inactive Publication Date: 2018-03-20
CTRIP COMP TECH SHANGHAI
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The technical problem to be solved by the present invention is to overcome the issue of coupons in the prior art by using a single variable to divide user groups or only considering whether the user will place an order in the future without issuing coupons. The defect that the effect of the user is not obvious, the purpose is to provide a method and system for issuing overseas coupons based on estimated income

Method used

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  • Overseas coupon issuing method and system based on estimated earnings
  • Overseas coupon issuing method and system based on estimated earnings

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0058] Such as figure 1 As shown, the method for issuing overseas coupons based on estimated revenue in Embodiment 1 includes:

[0059] S101. Obtain the score value of the user's overseas travel intention;

[0060] S102. Determine whether the score value of the user’s overseas travel intention exceeds the set threshold. If the judgment is yes, determine that the user is a user with overseas travel intention, and continue to step S103; if the judgment is no, determine that the user does not have overseas travel intention Users who intend to travel will not be issued overseas coupons;

[0061] S103. Obtain user historical data;

[0062] Wherein, the user historical data includes the user's recent overseas browsing data, the user's historical hotel order data, the user's historical air ticket order data, user portrait data and discount data of coupons;

[0063] Specifically, the data of the user’s recent overseas browsing includes the median price data of the overseas hotel th...

Embodiment 2

[0082] Such as figure 2 As shown, the overseas coupon distribution system based on estimated income in this embodiment includes an overseas travel intention score acquisition module 1, a judgment module 2, a processing module 3, a user historical data acquisition module 4, and an order amount prediction model establishment module 5 , user order amount prediction module 6, order probability prediction model building module 7, user order probability prediction module 8, estimated revenue calculation unit 9 and coupon sending module 10.

[0083] The overseas travel intention score acquisition module 1 is used to acquire the score value of the user's overseas travel intention;

[0084] The judging module 2 is used to judge whether the score value of the user's overseas travel intention exceeds a set threshold, and when it is judged to be yes, determine that the user is a user with overseas travel intention, and call the user historical data acquisition module; When no, call the ...

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Abstract

The invention discloses a method and system for issuing overseas coupons based on estimated income. The method for issuing overseas coupons includes: acquiring user historical data; processing the user historical data through XGBoost algorithm respectively, and establishing a user order amount prediction Model; predict the amount of the user's order; process the historical data of the user through the XGBoost algorithm respectively, and establish a prediction model for the probability of the user's order; predict the probability of the user's order; Estimated revenue of coupons, issuing coupons corresponding to the maximum estimated revenue to users. The present invention overcomes the defects of issuing coupons in the prior art, and realizes the purpose of maximizing user benefits while stimulating users to place orders.

Description

technical field [0001] The present invention relates to the technical field of OTA (Online Travel Agent, Online Travel Agency) platform sales, in particular to a method and system for issuing overseas coupons based on estimated revenue. Background technique [0002] In the current OTA industry, especially for overseas hotels, a common way to motivate users is to issue overseas coupons. [0003] In the prior art, the most common way to issue coupons is to simply group users, such as simply grouping users based on data such as whether there are orders in history. The disadvantage of this way of issuing coupons is that it is too simple to use a single variable to divide user groups, and there is no comprehensive consideration of the multi-dimensional characteristic data of users, resulting in the ineffectiveness of issuing coupons to motivate users. There is another way of issuing coupons, which is to issue coupons by predicting whether the user will place an order in the futu...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q50/12
CPCG06Q30/0213G06Q30/0222G06Q50/12
Inventor 陈冬露姚慧熊斌
Owner CTRIP COMP TECH SHANGHAI
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