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Advertisement abnormal access detection method and device, and electronic device

A detection method and anomaly detection technology, applied in the Internet field, can solve the problems of increasing exposure, low access cost, and ad-divided arbitrage to brush traffic, etc., so as to improve detection efficiency, save labor costs, and reduce the possibility of misjudgment and omission sexual effect

Active Publication Date: 2018-01-12
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the prior art, batch visits to webpages can be easily realized with low access cost, for example, by simply opening multiple webpages or using scripts to perform batch visits to webpages, the above-mentioned behavior may lead to ad sharing arbitrage or Malicious behaviors such as swiping visits to increase exposure
At present, it is only possible to find abnormalities through manual detection to determine whether there is malicious brushing behavior, which is inefficient and expensive

Method used

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  • Advertisement abnormal access detection method and device, and electronic device
  • Advertisement abnormal access detection method and device, and electronic device
  • Advertisement abnormal access detection method and device, and electronic device

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Embodiment Construction

[0045] In order to make the above objects, features and advantages of the present application more obvious and comprehensible, the present application will be further described in detail below in conjunction with the accompanying drawings and specific implementation methods.

[0046] refer to figure 1 , which shows a flow chart of steps in Embodiment 1 of a method for detecting abnormal access to advertisements of the present application, which may specifically include the following steps:

[0047] Step 101, extracting the user IP, operation time and content ID in the user operation information;

[0048] In this embodiment of the application, the user's operation information may refer to the user's operation information on the client, for example, the user visits a certain page, watches a certain video, or views information about a certain advertisement on the client.

[0049] Usually, after the user performs the above access operations on the client, the client can send the ...

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Abstract

The invention provides an advertisement abnormal access detection method and device, and electronic device. The method comprises the following steps: : extracting the user IP, the operation time and the content ID in the user operation information; adopting the user IP, the operation time and the content ID to generate the information aiming at the number of access times of the advertisement; according to the information of the access times, and performing the abnormity detection on the operation of accessing the content ID by the user IP; when the access times exceed a preset threshold value,and determining whether the operation of accessing the content ID by the user IP is an abnormal access. According to the invention, the automatic detection mode is adopted., and the problem that in the prior art, abnormal amount brushing behaviors can only be determined by means of artificial detection is solved., the manpower cost is saved, and the possibility of misjudgment and omission in thedetection process is reduced., and the detection efficiency of the abnormal brushing behavior is improved.

Description

technical field [0001] The present application relates to the technical field of the Internet, in particular to a method for detecting abnormal access to advertisements, a device for detecting abnormal access to advertisements, and an electronic device for detecting abnormal access to advertisements. Background technique [0002] Advertising promotion is a very important part of the marketing plan, and the effect of advertising promotion even directly affects the success of the entire marketing plan. With the advancement of technology, there are more and more ways to promote advertisements. For example, promoting on video websites in the form of accompanying advertisements has become an effective means of promotion. [0003] Companion advertisement means that when a user visits a certain page or clicks on a certain video on the page, before the video is officially played, one or several pieces of advertising content are first shown to the user to increase the exposure of the...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04L29/08
Inventor 冯通王洪鑫冯丹张志然
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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