Online TV customization system and customization method thereof

Abstract

The invention relates to an o<{EN0}>online TV customization system and a customization method thereof. Clients and the customization system adopt a B / S structure and a B2B e-commerce mode; and enterprise managers and the customization system adopt a C / S structure. A client can access the TV customization system through a browser, and selects screen size, shapes and colors of front and rear frames and a base and performance configuration of a TV and the like to meet his / her needs; the client can view a 3D model of the customized TV online, and observes the dynamic assembly process; a real-time data synchronization interface for connecting a customization system database and an enterprise ERP system is developed; and the customization system can determine online dynamic price according to the TV details selected by the client. The system and method can fully meet personalized requirements of clients, improve spatial awareness and brand loyalty for customized products, meanwhile, improve client order system processing efficiency, reduce manpower cost and improve competitiveness of an enterprise in the industry.

Description

technical field [0001] The invention relates to the technical field of "Internet+", in particular to an online TV customization system and a customization method thereof. Background technique [0002] In recent years, Internet-based e-commerce has developed vigorously, and a number of internationally influential public online e-commerce platforms have emerged in China, such as Alibaba and Jingdong; there are many local and overseas online stores on these platforms , shopping mall, while allowing consumers to realize global shopping extremely conveniently, it also builds an Internet channel for product sales for many merchants and manufacturers, so more and more companies' marketing activities have shifted from "offline" to "offline". on-line". [0003] Many home appliance manufacturers in China, such as Haier, Gree, Changhong, etc., have successively withdrew from the online shopping mall business on the company website or public network e-commerce platform, and achieved go...

AI Technical Summary

Problems solved by technology

[0003] Many home appliance manufacturers in China, such as Haier, Gree, Changhong, etc., have successively withdrew from the online shopping mall business on the company website or public network e-commerce platform, and achieved good results; +"'s "online" sales model has many innovative improvements compared with the traditional "offline" sales model, but the relationship with consumers is still a "selling-buying" relationship. Merchants are responsible for selling products, and consumers You can only choose your favorite products from the products provided by the manufacturers, and it is difficult to assert your individual needs. Therefore, online sales channels such as online stores and malls do not have customization functions.

[0004] The patent "Online Customized Sales and Production System and Method for Personalized Pattern Home Appliances" (Patent No. CN105303382A) is connected to a computer network and can be accessed by multiple users. Selectable and operable space to meet the individual needs of users; this patent can only allow users to view the floor plan of customized home appliances, and users cannot view customized home appliances from a 3D perspective, which limits users' cognition of products

[0005] Through further investigation, it is found that some home appliance manufacturers have launched "online" customized services, such as Haier's customized interactive platform; Haier's customized interactive platform refrigerator customized service provides consumers with appearance, volume, compression, function However, through experience, it is not difficult to find that the combination of options in these customized services is fixed, and the final customized products are also the products currently sold by these companies, so this customized service platform can only be regarded as The upgraded version of the online shopping mall only converts the original shopping guide function into a customized option for consumers, and it is difficult to truly reflect the personalized needs of consumers.

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