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Method and device for labeling advertising creative elements

A labeling and advertising technology, applied in the field of image processing, can solve the problem of not being able to label advertising elements

Active Publication Date: 2021-05-11
GUANGZHOU KUAIZI INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In order to overcome the deficiencies of the prior art, one of the purposes of the present invention is to provide a method for labeling creative elements of advertisements, which can solve the problem of not being able to label advertisement elements
[0005] The second object of the present invention is to provide a device for labeling advertising creative elements, which can solve the problem of not being able to label advertising elements

Method used

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  • Method and device for labeling advertising creative elements
  • Method and device for labeling advertising creative elements

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Embodiment Construction

[0034] Below, in conjunction with accompanying drawing and specific embodiment, the present invention is described further:

[0035] Such as figure 1 As shown, the present invention provides a method for labeling advertising creative elements, including the following steps:

[0036] S1: Obtain each advertising element in the advertising creative, the advertising element is a component of the advertising creative, that is, each small unit that constitutes the advertising creative;

[0037] Advertisement creative is the so-called advertisement. An advertisement creative contains a variety of advertising elements. For example, the advertising elements may include LOGO, product, model, copywriting, etc. For example, an advertisement about watches may include the advertising elements of the A watch, the watch’s brand LOGO, text description, and a model wearing the watch; corresponding to different advertising elements, such as the advertising element of a product, it may correspon...

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Abstract

The invention discloses a method and device for labeling advertising creative elements. The method includes the following steps: S1: Acquire each advertising element in the advertising creative, and the advertising elements are each unit that constitutes the advertising creative; S2: For each advertisement Elements or a combination of multiple advertising elements are configured with corresponding physical attribute tags; S3: receiving the settings of the human attribute tags, commercial attribute tags and audience emotion tags of the advertising creative. The technical solution of the present invention can provide a more comprehensive and subdivided creative labeling technology, which can be specific to label each advertising element in the creative, such as: logo, model, product, copy, button, background, etc. By labeling different advertising elements, the advertising creativity can be effectively divided into more specific content, which has more important significance for the big data analysis of advertising creativity.

Description

technical field [0001] The invention belongs to the technical field of image processing, and in particular relates to a method and a device for tagging advertising creative elements. Background technique [0002] At present, although some advertising technology companies will pay attention to, analyze and interpret the characteristics of advertising creativity, and put some labels on the creativity, such as the label "blue" for the color and "small and fresh" for the style, they are basically aimed at The labeling of the creative whole picture is not detailed enough and not complete enough. [0003] The current labeling of the whole image has no way to specifically divide the ideas, and there is no way to effectively evaluate the ideas. Contents of the invention [0004] In order to overcome the deficiencies of the prior art, one of the purposes of the present invention is to provide a method for labeling creative elements of advertisements, which can solve the problem of...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/58G06Q30/02
CPCG06Q30/0242G06F16/5866
Inventor 谢统玲吴海洋陈万锋李韶辉
Owner GUANGZHOU KUAIZI INFORMATION TECH CO LTD
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