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Method and device for determining navigation content

A technology for determining method and content, applied in the field of determining method and device for navigation content, can solve problems such as low search efficiency, and achieve the effects of solving low search efficiency, improving search efficiency, and reducing quantity

Active Publication Date: 2017-07-21
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] The present application provides a method and device for determining navigation content to at least solve the technical problem of low search efficiency caused by directly displaying the categories corresponding to all the leaf nodes corresponding to the search word in the prior art

Method used

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  • Method and device for determining navigation content
  • Method and device for determining navigation content
  • Method and device for determining navigation content

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0040] figure 2 It is a preferred structural schematic diagram of an apparatus 200 for determining navigation content according to an embodiment of the present application. Preferably, the apparatus in this embodiment is located on the server 102 or the client 104 .

[0041] In the embodiment of this application, the displayed webpage mainly consists of two parts, such as image 3 As shown, it includes: the navigation area and the search result area, wherein the navigation area displays relevant navigation information, which is used to show the user the categories that can be clicked, so that the user can search more conveniently; the search result area is used to display the user The search results corresponding to the entered search terms, or the search results triggered after the user clicks on a certain category in the navigation information.

[0042] preferred, such as figure 2 The shown navigation content determining apparatus 200 may include: a first acquiring unit ...

Embodiment 2

[0058] In the embodiment of this application, the displayed webpage mainly consists of two parts, such as image 3 As shown, it includes: the navigation area and the search result area, wherein the navigation area displays relevant navigation information, which is used to show the user the categories that can be clicked, so that the user can search more conveniently; the search result area is used to display the user The search results corresponding to the entered search terms, or the search results triggered after the user clicks on a certain category in the navigation information.

[0059] exist figure 2 with Figure 4 Based on the device shown, the present application provides a preferred method for determining navigation content. Such as Figure 7 As shown, the method may include the following steps:

[0060] Step S702: Obtain the input search term;

[0061] Step S704: Obtain the click-through rate of the search results corresponding to the search term in each catego...

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Abstract

The invention discloses a method and device for determining navigation content. The method comprises the steps of obtaining an input search word, obtaining the click rate of a search result, corresponding to the search word, in each category of each layer in a category tree according to a historical access record, determining a category needing to be displayed according to the obtained click rate, displaying the determined category needing to be displayed on a webpage as the navigation content, and displaying the search result of the determined category. The method and device for determining the navigation content solve the technical problem that as categories corresponding to all leaf nodes corresponding to a search word are all directly displayed in the prior art, the search efficiency is low, and achieve the technical effect of improving the search efficiency.

Description

technical field [0001] The present application relates to the Internet field, in particular, to a method and device for determining navigation content. Background technique [0002] At present, in application platforms such as search engines, portal websites, and e-commerce platforms, in order to facilitate users to find relevant content, the search results are generally organized according to certain classification standards. Display, users further filter categories to narrow the scope of search results, thereby helping users find the target content that meets their own search needs faster and more accurately. However, due to the limitations of the user's knowledge domain, the initial input query words sometimes cannot truly and effectively express the user's real or exact intention. Through the above category navigation, the user can be prompted to express their demand intention more accurately , so as to guide users to further clarify their query needs by clicking on the...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
CPCG06F16/954
Inventor 宁伟顾湘余
Owner ALIBABA GRP HLDG LTD
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