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Webpage access data statistical method and webpage access data statistical device

A technology for accessing data and data statistics, applied in the field of data statistics, can solve the problems of poor accuracy in identifying user behaviors, achieve accurate statistics of user access page data, and resist side effects

Active Publication Date: 2014-02-26
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present invention provides a webpage access data statistics method and device to at least solve the technical problem in the prior art of poor accuracy in identifying user behavior due to cookie information loss

Method used

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Embodiment Construction

[0022] First of all, some nouns or terms appearing in the process of describing the embodiments of the present invention are suitable for the following explanations:

[0023] In order to make those skilled in the art better understand the solutions of the present invention, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only Embodiments are part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

[0024] It should be noted that the terms "first", "second" and the like in the description and claims of the present invention and the above drawings are used to distinguish simila...

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Abstract

The invention discloses a webpage access data statistical method and a webpage access data statistical device. The method includes collecting an initial dataset of user access page behaviors, wherein the initial dataset includes initial page browsing data of one or multiple user access target websites; extracting first-time access data of a user from the initial dataset; using a preset judging model to judge the first-time access data to acquire a judgment result; when the judgment result is opposite to a preset result of the preset judgment result, subjecting the first-time access data to forward-trace matching in the initial dataset to acquire associated access data; performing splicing and restoring on the initial dataset on the basis of the associated access data to acquire a restoration dataset. By the method and the device, the problem of poor accuracy in user recognition due to loss of Cookie information in the prior art is solved, and the objectives of accurate counting of user access page data, resisting of side effect brought by Cookie loss and serial connecting of behaviors of the user to restore real user behaviors are realized.

Description

technical field [0001] The present invention relates to the field of data statistics, in particular, to a method and device for statistics of webpage access data. Background technique [0002] In the field of website analysis, it is often necessary to connect all the user's behaviors on the Internet, link the user's fragmented behaviors (such as pv, session) and their attributes, and perform aggregate attribution analysis, which is an important website traffic analysis method. How to track a specific visitor behavior and connect his specific browsing situation in series is an important technical means to complete website traffic analysis. The prior art solution mainly adopts the cookie tracking method, that is, setting the header information of Set-Cookie in the http request reply of the relevant webpage, or generating a cookie on the client side through javascript, and then the client browser will save the relevant cookie in the On this machine, when the user visits the we...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535G06F16/972G06F11/3438H04L67/146G06F2201/875G06F2201/88H04L67/535G06F7/24
Inventor 何恺铎
Owner BEIJING GRIDSUM TECH CO LTD
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