A system and method for precise delivery of interactive digital TV advertisements
A digital TV and advertising technology, applied in the field of interactive digital TV advertising precision delivery system, can solve problems affecting users' experience and evaluation of interactive digital TV, interactive digital TV advertising boredom, and inability to place advertisements, etc., to increase advertising effect, Achieve healthy development and save manpower
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
Method used
Image
Examples
no. 1 example
[0039] In the first embodiment of the present invention, an interactive digital TV advertisement precision delivery system includes a user data collection and analysis module 1, an advertisement content processing module 2 and an advertisement push module 3;
[0040] The user data collection and analysis module 1 includes:
[0041] The user event collection node 11 is located in each main interface of the client, and is used to record user behavior and generate user logs;
[0042] Specifically, the user event collection node 11 includes a plurality of triggers and timers set at different positions of the client, when the user enters or leaves each interface, triggers will be triggered, including power-on, main menu start, channel change, Volume adjustment, on-demand front, on-demand time shift, etc., the trigger sends the current interface information and the time information obtained through the timer to the cloud server.
[0043] User log database 12, located at the cloud s...
PUM
Abstract
Description
Claims
Application Information
- R&D Engineer
- R&D Manager
- IP Professional
- Industry Leading Data Capabilities
- Powerful AI technology
- Patent DNA Extraction
Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.
© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com