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Method and system for carrying out interaction with advertisements in televisions and radio stations

An advertising and radio technology, applied in broadcasting related systems, electrical components, broadcasting devices, etc., can solve problems such as inability to interact with advertisements

Active Publication Date: 2013-07-10
SHANGHAI HEHE INFORMATION TECH DEV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In view of the shortcomings of the prior art described above, the purpose of the present invention is to provide a method and system for interacting with advertisements in TV and radio stations, which is used to solve the problem that users cannot interact with advertisements played in TV / radio stations in the prior art. interactive questions

Method used

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  • Method and system for carrying out interaction with advertisements in televisions and radio stations
  • Method and system for carrying out interaction with advertisements in televisions and radio stations

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Embodiment 1

[0025] Such as figure 1 As shown, the present invention provides a system for interacting with advertisements on TV and radio, which is applied to a network architecture composed of network devices 2 and user devices 3 communicating with each other. Wherein, the network device 2 is an electronic device capable of performing a large number of numerical and logical operations according to a preset program, and communicating with the user device 3, including but not limited to: servers, servers based on cloud architecture, and server clusters Wait. The user equipment 3 includes, but is not limited to: a mobile phone, a personal computer, a tablet computer, and the like.

[0026] In this embodiment, the interactive system includes: an acquisition unit 11 located in the network device 2, a first audio feature extraction unit 12, a second audio feature extraction unit 13, an audio feature processing unit 14, and a first communication unit 15, And the second communication unit 16 l...

Embodiment 2

[0056] The difference from Example 1 is that, if figure 2 As shown, the second audio extraction unit in this embodiment is located in the user equipment 3 .

[0057] Specifically, after the user records through the recording module in the user equipment 3, the second audio extraction unit extracts the second audio feature information of the recorded audio segment, and uses the communication unit to convert the second The audio feature information is provided to the audio feature processing unit 14, thus, the audio feature processing unit 14 starts backwards for a preset period of time from the time when the second audio feature information is received, so as to determine the to-be-matched The first audio characteristic information of each channel, and the second audio characteristic information is matched with the above-mentioned first audio characteristic information respectively.

Embodiment 3

[0059] Such as image 3 As shown, the present invention also provides a method for interacting with advertisements on TV and radio. The interaction method is mainly performed by an interaction system. The interactive system is located in a network architecture composed of network devices and user equipment communicating with each other.

[0060] Step S1, the network device obtains the first audio signal of the preset TV / radio channel in real time, and extracts the first audio feature information of the first audio signal of each channel.

[0061] Specifically, the network device includes: a radio access module, a TV access module, and an audio acquisition card.

[0062] The radio access module receives audio signals of various radio channels. Wherein, the radio station access module includes: a radio station antenna.

[0063] The TV access module receives audio signals of TV channels. Wherein, the TV access module may include at least one of a cable TV interface and a TV ...

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Abstract

The invention provides a method and a system for carrying out interaction with advertisements in televisions and radio stations. The method for carrying out the interaction with the advertisements in the televisions and the radio stations comprises the steps of firstly, obtaining first audio signals of preset television / radio station channels in real time, and extracting first audio characteristic information of each first audio signal; meanwhile, extracting second audio characteristic information in recorded audio segments in the preset television / radio station channels; respectively matching each piece of the first audio characteristic information with audio characteristic information of a plurality of preset advertisements, building a corresponding relationship among a corresponding channel of a first audio signal which is successfully matched, a time range of a matched advertisement, and preset corresponding advertisement expansion information of the advertisement, respectively matching the second audio characteristic information with the first audio characteristic information of the television / radio station channels in a preset time range so as to confirm that the audio segments are broadcasted in the time range, and confirm channels of the audio segments, and confirming the advertisements and the advertisement expansion information in the time range according to the corresponding relationship.

Description

technical field [0001] The invention relates to a method and system for interacting with advertisements in TV and radio stations. Background technique [0002] Audio fingerprint technology is commonly used in the field of music search. Through the comparison of audio feature information, a few seconds of music clips can be used to quickly retrieve the target song from the music library of millions of songs. [0003] In addition, TV / radio advertising is a form of advertising that uses TV / radio as the medium. At present, the circulation of TV / radio advertisements is in the form of placement by advertisers, broadcast on TV / radio, and passive viewing / listening by viewers / listeners. In this triangular relationship, viewers / listeners lack timely and effective ways to participate in advertising interactions, especially interesting advertisements, and the stimulating effect of advertisements will obviously decline after viewers / listeners leave the channel. [0004] In order to mak...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/262H04N21/2668H04N21/437H04N21/462H04H60/46H04H20/10G06F17/30
Inventor 唐卫东何昕蔡洪滨陈学超
Owner SHANGHAI HEHE INFORMATION TECH DEV
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