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Mobile internet banner and background issuing method and interaction method thereof

A mobile Internet and advertising technology, applied in the Internet field, can solve problems that are not suitable for the modern mobile Internet communication mode, different device screen sizes, different communication functions and peripheral accessories, etc.

Inactive Publication Date: 2013-07-10
SHENZHEN EEBOCHINA TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] 2. The interaction between different applications is different
[0013] 3. The communication function is different from the peripheral accessories
[0016] 4. Devices have different screen sizes
[0020] To sum up, the advertising methods of the traditional PC era are no longer suitable for the communication mode of the modern mobile Internet.

Method used

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  • Mobile internet banner and background issuing method and interaction method thereof
  • Mobile internet banner and background issuing method and interaction method thereof
  • Mobile internet banner and background issuing method and interaction method thereof

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0069] Please combine Figure 5 with Image 6 As shown, when the banner advertisement of "Texas Instruments (TI) Smart Meter Solution" is clicked, the banner advertisement interactive API call module in the system automatically calls and opens the email application on the mobile phone, and automatically opens the function of writing new email , and also automatically fill in the recipient address column of the email with the ad interaction behavior data sent by the background server in advance and implied in the banner advertisement - the recipient's email address, and automatically fill in the email title column with the email address sent in advance by the background server and implied in the banner advertisement The advertisement interactive behavior data- in the banner advertisement is the email title, and the specified content given in the advertisement interactive behavior data-implyed in the banner advertisement is automatically filled in the email content. Users only ...

Embodiment 2

[0071] Please combine Figure 5 with Figure 7 As shown, when you click the banner advertisement "Looking for a more suitable component for your design?" at the top of the page, the banner advertisement interactive API call module in the system will automatically call and open the local machine's WeChat application, and enter the sharing page of WeChat. After selecting the sharing object, the content of the banner advertisement will be forwarded to WeChat friends as the content of "good things recommendation".

Embodiment 3

[0073] Please combine Figure 5 with Figure 8 As shown in , when the banner advertisement on the upper part of the page is clicked, the banner advertisement interaction API calling module in the system will automatically call and open the local Weibo application, and at the same time open the associated Weibo content list.

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PUM

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Abstract

The invention discloses a mobile internet banner and a background issuing method and an interaction method of the mobile internet banner. The interactive type movable internet banner comprises an advertisement displaying content, advertisement interaction behavior type parameters, and advertisement interaction behavior data, wherein the advertisement interaction behavior type parameters are used for calling an application interface or an application program interface (API) in a mobile intelligent terminal, the advertisement interaction behavior data are used for providing content or / and an interactive object for the application interface or the API. According to the mobile internet banner and the background issuing method and the interaction method of the mobile internet banner, an ordinary displaying advertisement and an access link advertisement are combined with the functions of mobile internet equipment, interaction behaviors based on the functions of the mobile intelligent terminal can be achieved through clicking of the advisement, and the interaction behaviors are as follows: sending specified content to a specified message recipient, dialing a call to a specified number, paying attention to a specified microblog account, checking a content table of a specified microblog, forwarding a microblog post, and issuing a specified content to a social network.

Description

【Technical field】 [0001] The invention relates to an Internet technology, in particular to an Internet banner advertisement. 【Background technique】 [0002] With the rapid development of the Internet, various websites emerge in an endless stream, and banner advertisements (banner) have also become the mainstream revenue source and business model of the Internet. At present, almost all commercial websites have launched various banner advertisements of different sizes in various positions of the website, such as figure 1 "Weibo Night" and "Ten Mile Silver Beach" etc. Not only that, with the popularization of new generation mobile Internet devices such as smart phones and tablet PCs, as well as the ever-decreasing mobile data charges and the increasingly popular Wifi / 3G / 4G network coverage, applications based on mobile devices such as mobile phones and tablet PCs have also begun Flourishing, these applications are called apps, and are downloaded to mobile phones and tablets b...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F3/0484
CPCG06Q30/0241
Inventor 焦学宇
Owner SHENZHEN EEBOCHINA TECH CO LTD
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