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Method for arrangement processing of inserting advertisement

A technology for advertising and ordering, applied in image communication, selective content distribution, electrical components, etc., can solve the problems of fixed number of repeated broadcasts, difficult content scenes, increase or decrease, etc., to achieve less modification and flexible insertion forms , the effect of reducing stress

Active Publication Date: 2013-04-17
CHINA CENTRAL TELEVISION +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, it is more difficult to insert advertisements in programs such as TV dramas where the plot is relatively coherent and the switching between content scenes is not fixed.
The problem of inserting advertisements in the program is not limited to this, because advertisements are a special form of programs, sometimes they need to be repeated in large numbers, sometimes they need to be inserted temporarily, and the number of repeated broadcasts is sometimes fixed, and sometimes increases or decreases , in short, the change is relatively large
At the same time, due to the nature of TV program broadcasting, it is not suitable for automatic broadcasting without human intervention. In the system design process, emergency response to emergencies should also be considered, and broadcasting control should be carried out artificially.

Method used

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  • Method for arrangement processing of inserting advertisement
  • Method for arrangement processing of inserting advertisement

Examples

Experimental program
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Embodiment 1

[0023] This embodiment is a method for arranging and processing mid-insert advertisements. The system used in the method includes: a TV station editorial room system, a broadcast ordering system, a program production system, and an advertisement ordering system. The steps of the method are as follows:

[0024] Steps for publishing the single-frame version of the broadcast schedule: it is used by the chief editorial office system of the TV station to issue the single-frame version of the broadcast schedule, which includes: program name, program code, program type, video source, and program affiliation The channel, program start time, program duration, main entry ID, and the duration of available advertisements for the program; the advertisement compilation system and the broadcast compilation system receive the frame version of the broadcast schedule; the frame version of the broadcast schedule includes the official Program content and inter-column advertisements, etc., where t...

Embodiment 2

[0051] This embodiment is an improvement of the first embodiment, and it is a refinement of the first embodiment on the "steps of merging the frame version of the placeholder sheet for mid-advertisement insertion and the broadcast arrangement sheet". The "steps of merging the intermediary advertisement placeholder sheet and the frame version of the broadcast arrangement sheet" described in this embodiment include the following sub-steps:

[0052] The sub-step of matching the ID of the main item: it is used to match the program ID of the main item in the interstitial advertisement place sheet with the program ID of the main item in the frame version of the broadcast arrangement list, and if the match is successful, enter "The sub-step of automatic merging", if no matching ID is found or the advertising duration of the corresponding ID is different, then enter the "sub-step of matching program code";

[0053] The sub-step of program code matching: for the program ID of the main ...

Embodiment 3

[0063] This embodiment is an improvement of the first embodiment, and is a refinement of the "steps of determining the insertion point of the mid-advertisement" of the first embodiment. The "steps of determining the insertion point of the mid-insert advertisement" described in this embodiment includes the following sub-steps:

[0064] The sub-step of extracting the insertion point of the program technical examination form: used for the broadcasting system to obtain the program technical examination form from the program production management system, and to find the advertisement insertion mark in the technical examination form, so as to obtain the position of each insertion point relative to the main item Offset timecode. The program production system has conducted a program technical review on the program content of each main item. In addition to reviewing the program content, it will also record some information and make some marks. When reviewing the content of an item wit...

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PUM

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Abstract

The invention relates to a method for the arrangement processing of inserting advertisement, which comprises the following steps of: issuing a broadcasting arranging-bill framework version; arranging and issuing an inserting advertisement space-occupying bill; merging the inserting advertisement space-occupying bill and the broadcasting arranging-bill framework version; determining the inserting point of the inserting advertisement; merging an advertisement program bill and a broadcasting arranging bill; ending; processing faults; and issuing a modifying bill. In the method disclosed by the invention, an inserting-advertisement program bill is added on the basis of an original broadcasting arranging bill, an original program-modifying bill and an original advertisement program bill, so that the original mode of fixed advertisement insertion is changed, and the inserting time point, the inserting duration and the inserting form of the advertisement are more flexible through secondary merging.

Description

technical field [0001] The present invention relates to a method for arranging and processing mid-insert advertisements, which is a method used in a computer network of a radio and television system, and a method for processing program lists and advertisement lists. Background technique [0002] With the digitization process of TV stations, most of the broadcast programs of TV stations have entered the era of digital files. However, due to the particularity of broadcasting, some programs require manual processing, such as intervening advertisements. There are two types of advertisements: inter-column advertisements and interstitial advertisements. Inter-column advertisements are mainly played between two programs. The insertion time, form and duration of inter-column advertisements are relatively fixed, so insertion is relatively easy. Interstitial advertisements are inserted during the broadcasting of the program. It is easier to insert advertisements in the middle of so...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/458
Inventor 丁文华宋宜纯宋蔚商同陈震阙晟华姜明刘晶晶吕顺志姜晓凤
Owner CHINA CENTRAL TELEVISION
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