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Mobile advertisement playing method

A broadcasting method and mobile advertising technology, applied in the field of mobile communications, can solve problems such as mobility restrictions, and achieve the effects of accurate statistics, strong pertinence, and wide spread

Inactive Publication Date: 2012-07-04
辜进荣
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This form of advertising is restricted to connected devices, and because it is connected to the network through a personal computer, its mobility is greatly limited

Method used

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  • Mobile advertisement playing method

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0027] The method of the present invention will be further described below in conjunction with the accompanying drawings.

[0028] According to the current 3G network situation, taking the iPhone smart phone as the user terminal as an example, the method for realizing the mobile phone advertisement playing in the present invention is described.

[0029] figure 1 The mobile phone advertisement playing method in the described embodiment, comprises the following steps:

[0030] S101, the user's mobile phone pre-establishes an advertisement playback service, and installs an advertisement playback client or software on the mobile phone;

[0031] S102. When the above-mentioned mobile phone is connected to the network, obtain the online update advertisement through the advertisement publishing server, and store it in the advertisement data file in the local memory reserved in the mobile phone;

[0032] S103, when the user's mobile phone is turned on or off, start the advertisement ...

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Abstract

The invention discloses a mobile advertisement playing method, which relates to the technical field of mobile communication. The method comprises the following steps of: pre-establishing an advertisement playing service on a mobile phone of a user, and installing an advertisement playing client-side; when the mobile phone is online, acquiring an updated advertisement through an advertisement publishing server, and storing into an advertisement data file in the mobile phone; when the mobile phone is turned on / off, launching the advertisement playing client-side, and extracting corresponding advertisement information; playing the advertisement in a preserved space on a display screen of the mobile phone according to preset playing time, and stopping current advertisement playing and entering a normal user using mode if playing is paused; if the user selects an interested advertisement, opening the link of the advertisement, so that the user can acquire more information on the advertisement; and counting the downloading, playing and clicking quantities of the advertisement within a certain period of time for the current user by using a counting module in client software, and transmitting statistic data to the advertisement publishing server.

Description

technical field [0001] The invention relates to the technical field of mobile communication, in particular to a mobile phone advertisement playing method. Background technique [0002] Online advertising is an advertising operation method that uses advertising banners, text links, multimedia and other methods to publish or publish advertisements on the Internet and deliver them to Internet users through the Internet. This form of advertising is restricted to connected devices, and since it is connected to the network through a personal computer, its mobility is greatly limited. [0003] Now the technology of playing video advertisements and animation advertisements on mobile phones is relatively mature, and the video service is the main business of the third-generation mobile phones. According to statistics, the number of mobile phone users in the country has exceeded 1 billion. If this huge user group can be used to watch mobile phone advertisements, this will be a new pot...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04M1/725
Inventor 辜进荣
Owner 辜进荣
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