Interactive NIS (network information service) method

Abstract

The invention provides an interactive NIS (network information service) method which is utilized to transmit advertising messages to a user who has a demand of a product from a partner and complies with precision marketing standards. The method comprises the following technical steps: providing a service server group, a telecommunication company and simultaneous broadcast network stations; after the partner logs in the service server group, providing an edit module of the service server group, and then after the setting is carried out on the service server group and to-be-broadcast messages are input, displaying an information acquisition module in at least one simultaneous broadcast network station by the service server group in the form of simultaneous broadcast so as to provide the messages for the user properly; and when the user acquires the messages, using the information acquisition module to input the communication number of a communication device by the user, and then clicking the information acquisition module to inform the service server group of acting, thus the user can acquire a text message containing the messages in time by the telecommunication company.

Description

technical field [0001] The invention relates to an interactive network information service method. Background technique [0002] The advent of the meager profit era has changed the way business owners think about advertising and marketing, and it has also caused business owners to start thinking about how to use marketing budgets more effectively. [0003] "Using money wisely" is almost every business owner's ultimate goal for how to allocate marketing budget. [0004] In traditional marketing, TV commercials are a powerful tool, and the relationship between a successful TV commercial and consumers is like a love affair. In just a few seconds, the relationship between consumers and the brand is determined. They meet each other for a short time. If consumers immediately accept the message conveyed by the advertisement, they will have a preference for the brand. If they do not accept it immediately, they will be forgotten and the advertisement will fail. Steamed stuffed bun ...

AI Technical Summary

Problems solved by technology

[0012] 2. Among mobile advertisements, SMS marketing is the most eye-catching. Compared with email "e-mail" marketing, its development speed is even worse, and its real-time reading function is unmatched by any marketing tool. On the Internet, due to the extremely high penetration rate of SMS, SMS has become the communication channel for the vast majority of people, and has also become the product marketing channel favored by many businesses. Specific consumer communication devices to achieve the purpose of marketing. In this way, the number of advertising text messages is becoming increasingly flooded, which not only violates the communication privacy of users, but also causes unbearable disturbance to consumers. Too broad for the general public The promotional SMS has become a lingering nightmare, which makes it difficult for advertising and marketing to be effective, and still has the problem of traditional "push" advertising and "uninvited"

[0014] 3. Currently, communication devices have different specifications and functions, and the types of advertisements that can be matched are limited by the different functions of communication devices, making it more difficult for advertisers to select target groups

[0016] 4. For the use of mobile advertisements, in addition to the use of specific communication devices, in order to execute advertisements normally, it is necessary to download specific software to support the use of mobile advertisements, and the application of the software is often updated, or The problem of conflict with other functions of the communication device is a kind of trouble and trouble for consumers

[0018] 5. In mobile advertising, there are generally problems with unclear goals and too long advertisements. Even if the target customers are accurately found, in order to attract consumers' attention, a large number of pictures, music, and even short videos are added, resulting in failure The message is transmitted, so it cannot be achieved, the expected marketing effect, and no transaction can be reached in the end. This is the biggest problem of mobile advertising

[0020] 6. In mobile advertising, apart from the cheapest SMS marketing, the current trend lies in the advertising and marketing of communication devices that can access the Internet wirelessly, and the biggest problem and dilemma currently facing lies in the high transmission costs of communication devices. No less, affected by the cost, consumers will have no motivation and motivation to develop the habit of using. Even if there are new smart communication devices, they may not necessarily use wireless Internet access, and even if there are communication devices, they may not necessarily be able to surf the Internet. Smart communication devices, causing the problem that communication device users are not equal to consumer groups, which is the biggest problem in communication device advertising and marketing in current mobile advertising

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