Application of wireless mobile information system for commercial service in informatin terminal

Abstract

The invention relates to an application of a wireless mobile information system in an information terminal and signal emission used for business service. The application comprises that: the wireless mobile information system is applied to a PDA, a mobile phone, an electronic dictionary, a palm computer, a handheld computer and a personal communication assistant; by utilizing an emitter, a central computer terminal device in the background of the wireless mobile information system sends all commodity information in a business circle to a wireless mobile terminal device which enters into a signal overlay area of a wireless communication emitter; and the wireless mobile terminal device completes the purchasing payment by a POS machine and sends the purchasing information to the central computer terminal device in the background. The wireless communication signal emitter comprises a network-built indoor type RRU (radio remote unit) base station as well as an outdoor base station and a broadband indoor type base station with rich frequency band resources or a Bluetooth base station. The invention leads easy shopping for consumers through an electronic shopping-guide service and leads the weakening of the traditional business geographic concept as well as the goods shelf space concept. As a new marketing model in the urban business circle, the invention can greatly improve the operational efficiency of the urban business and increase the commercial profits.

Description

technical field [0001] The invention belongs to the application field of wireless mobile information systems, and in particular relates to the application of a wireless mobile information system for commercial services. Background technique [0002] Successful product promotion will definitely generate a good impulse to buy, but it does not necessarily form a purchase. There are time intervals and other interfering factors between the generation of purchasing impulse and the generation of purchasing behavior. If the interval is long and there are many interfering factors, the intensity of purchasing impulse will easily decrease, and the purchase decision will easily change; The intensity is not easy to drop, and the purchase decision is not easy to change. [0003] At present, domestic and foreign well-known brands with good sales performance need large-scale market awareness in order to have good market performance, so they spend a lot of investment in traditional mass med...

AI Technical Summary

Problems solved by technology

[0003] At present, domestic and foreign well-known brands with good sales performance need large-scale market awareness in order to have good market performance, so they spend a lot of investment in traditional mass media. At the same time, in order to remind consumers to remember the brand at the purchase site, often It is necessary to invest in the production of a large amount of printed information and place it on the purchase site, but due to the limited space of the purchase site, these printed information cannot be placed in the best position

Moreover, commercial publicity is limited to paper advertisements or TV advertisements of merchants. People often can only understand relevant information at home or in stores, and consumers cannot touch the actual products in time after displaying the products. There will be many interference factors before contacting the product, and the relevant information does not include the introduction, discount and inventory of all products. People will spend a lot of time and energy in order to buy a product

And the commercial location of the merchant and the space layout of the shelves will also bring direct sales differences.

[0004] In recent years, wireless mobile communication has developed rapidly, but it has not been applied to commercial consumption and settlement