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MMS element tracing analysis system and method

A MMS tracking and MMS technology, applied in the field of MMS element tracking and analysis systems, can solve problems such as single media, difficulty, and no solution, and achieve the effect of improving MMS business and expanding benefits

Inactive Publication Date: 2008-07-23
ZTE CORP
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  • Claims
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AI Technical Summary

Problems solved by technology

[0004] For short messages, because the media is relatively simple, it is only simple text, so it is relatively easy to analyze the user's behavior trajectory based on short messages; for MMS, because there are many media, including sound, pictures, text and many other elements, it is easy to analyze user behavior based on MMS. It is not so easy, especially for pictures and sounds, how to determine its uniqueness is a relatively difficult technology, and there is no related solution in the prior art

Method used

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  • MMS element tracing analysis system and method

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Embodiment Construction

[0049] The present invention provides a kind of trace analysis system of MMS element, as shown in Figure 1, this system comprises: SP / CP (MMS service provider / content provider), MMSC (MMS center), MMTC (Multimedia Messaging Trace Center, MMS tracking center), MMS terminal. Among them, the functions of each part of the system are as follows:

[0050]SP / CP is used to set the MMS elements to be tracked and send them to MMTC, generate seed MMS according to the registered MMS elements returned by MMTC and send them to each MMSC;

[0051] MMSC, including the MMSC to which the sender UA (user terminal) belongs and the MMSC to which the receiver UA belongs, are used to store and process multimedia messages, including message input, output, address resolution, notification, reporting, etc.; responsible for multimedia Operations such as message transfer between different MMSCs and original service usage records; write tracking logs according to the seed MMS.

[0052] MMTC is used to r...

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Abstract

The invention discloses a track analysis system of a multimedia message element and a process. The process comprises firstly registering the multimedia message element which is needed to be tracked, secondly producing the seed multimedia message through the multimedia message element which is registered, and sending the seed multimedia message to each multimedia message center, thirdly sending the multimedia message by a sending side user terminal to a receiving side user terminal according to the multimedia message center which is belonged by the sending side user terminal and the multimedia message center which is belonged by the receiving side, wherein at least one of the multimedia message centers which are respectively belonged by the receiving side and the sending side writes the track log according to the seed multimedia message in the sending process, fourthly gaining the track log timely from the multimedia message, and conducting the analysis and the statistic for the track log. The invention can accurately track the multimedia message element when the normal multimedia message flow load is increased, and then analyzes the activity of the user according to the multimedia message element to develop more novel multimedia message server, thereby increasing the multimedia service between the cell phone terminal and the terminal, and expanding the benefit of the operation business and the user.

Description

technical field [0001] The invention relates to multimedia message value-added services in the field of mobile communications, in particular to a system and method for tracking and analyzing multimedia message elements. Background technique [0002] MMS is China Mobile's MMS (Multimedia Messaging Service, Multimedia Information Service) business, in accordance with the standards of the 3GPP (3rd Generation Partnership Project, Third Generation Partnership Project) and the WAP (Wireless Application Protocol, Wireless Application Protocol) Forum The latest business related to the standard development of multimedia information can realize instant multimedia information transmission from mobile phone end to end, mobile terminal to Internet or Internet to mobile terminal. The biggest feature of the MMS service is that it supports multimedia functions, and can transmit information and content with comprehensive functions. These information include information in various multimedia...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04Q7/22H04L12/58
Inventor 姚志强
Owner ZTE CORP
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