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Method and system for implementing online advertisement

An online advertising and advertising technology, applied in the field of communication, can solve the problem of pushing advertisements on the client side, and achieve the effect of avoiding advertisement harassment and remarkable effect

Inactive Publication Date: 2007-09-12
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] The present invention provides a method and system for realizing online advertisements, which are used to solve the problem that the current network side cannot push corresponding advertisements to the client according to the content of the voice stream

Method used

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  • Method and system for implementing online advertisement
  • Method and system for implementing online advertisement

Examples

Experimental program
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example 1

[0049] Method Example 1: Obtain keywords from text streams, complete advertisement matching and push.

[0050] S101. The client outputs a voice stream, or the voice stream is input to the client.

[0051] Based on the VoIP service, the user communicates with other online users through voice communication through the VoIP or voice chat function provided by the instant messaging client (including but not limited to the instant messaging client). When a user speaks to other users, the logged-in client will output a voice stream; when the user listens to other users' voices, a voice stream will be input to the logged-in client.

[0052] S102. Convert the voice stream into a text stream.

[0053] The advertisement calling module obtains the voice stream input and output from the client, and outputs the voice stream to the voice recognition module. The voice recognition module uses voice recognition technology to convert voice streams into text streams, and output them to the text...

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Abstract

This invention opens a method and system of realization of the online advertising,it aims to solve the problem that the network side can not in accordance with the contents of voice to push the advertising issue for the client. The invention includes: A. voice flow through the client side will be transformed into text flow; B. through keyword matching, matching advertising for the described text flow; C. network side will be pushed matching advertisements to the client side for users to browse. This invention system includes: advertising calling module, advertising basement, lexical analysis module, advertising matching module, advertising push module; Aboved system also includes: speech recognition module, whish is used for voice flow gained by advertising calling module transforming into text flow; text flow memory modules for use in storage of text flow of language recognition module output, to prepare for lexical analysis module called. Through the implementation of the invention, we may push corresponding advertising to the client side, basing on the contents of the voice flow between clients altenantly.

Description

technical field [0001] The invention relates to the communication field, in particular to a method and system for realizing online advertisement. Background technique [0002] The online advertising function is usually embedded in the current instant messaging tools. When an advertisement needs to be played, the network side extracts the advertisement data from the advertisement library according to the set advertisement list and according to certain rules (for example: playing in turn), and pushes it to a fixed position on the interface of the instant messaging tool for playback. [0003] Among the above-mentioned advertisement data, there are advertisements that the user likes and dislikes. At present, based on the instant messaging system, using the chat record text information of instant messaging combined with the natural language lexical analysis method, the keywords in the chat record text information (that is, the topic that the user is interested in) can be analyze...

Claims

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Application Information

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IPC IPC(8): G06Q30/00H04L12/16G06Q30/02
Inventor 杨采石杨雍姜杰马丁周伟
Owner TENCENT TECH (SHENZHEN) CO LTD
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