Targeting Online Ads Based on Political Demographics

Abstract

Systems and methods for facilitating and targeting of online ads to voters within a selected political demographic are presented. Audience targeting may be accomplished in several ways including: geo-targeting; contextual targeting; behavioral targeting; site placement; and targeted household television ads. This segment or neighborhood level targeting allows more granularity based upon, for example, hot topics and people interested in those topics based upon where populations of people live (i.e., the location of the household) and voter registration. In this manner, a candidate may delivery an ad in order to influence a select group of people in a particular location. In some embodiments, the ad is delivered by dropping and later reading a tracking cookie that associates the voter's browser with political demographic information.

Description

CROSS REFERENCE TO RELATED APPLICATIONS[0001]This application is a continuation of U.S. patent application Ser. No. 14 / 293,637 titled “Targeting Online Ads Based on Political Demographics” that was filed on Jun. 2, 2014 and issued as U.S. Pat. No. 9,092,805 and was a continuation of U.S. patent application Ser. No. 13 / 593,281 titled “Targeting Online Ads Based on Political Demographics” that was filed on Aug. 23, 2012 that claimed the benefit of U.S. Provisional Application No. 61 / 526,413 titled “Targeting Online Ads Based on Political Demographics” and filed on Aug. 23, 2011, the contents of which are all hereby incorporated by reference.FIELD OF THE INVENTION[0002]The present invention relates generally to electronic and network-based communications, and more particularly to systems and methods for facilitating targeted political advertisements on a computer network, mobile device network, and / or Internet Protocol (IP)-enabled television system.BACKGROUND OF THE INVENTION[0003]Tra...

AI Technical Summary

Benefits of technology

The present invention provides a system and method for gathering and using political demographic information from various sources to associate users with specific demastic information based on their cookie or ID. This allows for the presentation of impressions and advertisements to users based on their content, filter criteria, and other information. The decision on whether to bid on an impression is made based on the filter criteria and usage statistics related to political demographic information. The system also allows for access to the tag to multiple parties and websites to gather additional information about users. The interface allows users to select demographic data, target specific criteria, and request the display of a message or advertisement to deliver it to specific votes. Overall, the system improves the efficiency and accuracy of advertisements and messages targeted to a specific audience, leading to more effective advertisements and increased influence on voter behavior.

Problems solved by technology

Paying for an impression to an individual that is sot registered to vote, unlikely to vote, or has likely already made up her mind on the issue, may be a wasted impression that costs the campaign precious capital.

Furthermore, the ability to serve up individual impressions on a screen to a specific individual presents a unique opportunity and challenge not addressed in traditional media campaigns.

Images