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Offer Management System and Methods for Targeted Marketing Offer Delivery System

Inactive Publication Date: 2010-04-29
CARDLYTICS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0019]Briefly described, and according to one embodiment, aspects of the present disclosure generally relate to systems and methods for providing targeted marketing offers to consumers via online (Internet web-based) portals, particularly online financial institution portals associated with banks and other financial institutions. A targeted marketing system (TMS), as described herein, enables advertisers to construct highly-relevant advertisements and marketing offers that are displayed to consumers as those consumers access and view their online financial institution account portals. The offers are generally targeted to specific types of consumers based on prior transactions or purchases made by the consumers, as well as patterns in those transactions, overall consumer spending habits, and other offer-triggering events. Generally, the TMS matches specific targeted marketing offers to consumers based upon offer criteria and associated offer-triggering events defined by advertisers, provides matched offers to identified consumers via the consumers' online portals, tracks redemptions and other data associated with the offers, facilitates payment of rewards and redemptions to consumers based on redeemed offers, and enables a variety of other processes and functions as described in greater detail herein.
[0021]More particularly described, aspects of the present disclosure relate to functions and processes associated with an offer management system (OMS) of the TMS. According to one aspect, the OMS includes an advertiser portal (i.e., graphical user interface) that enables advertisers to define campaign data corresponding to targeted marketing campaigns including one or more targeting marketing offers for subsequent delivery to consumers. In one aspect, the campaigns include market segments that identify groups of consumers that should receive the targeted marketing offers based on advertiser-defined segment criteria corresponding to offer-triggering events associated with the consumers. The OMS receives aggregated consumer transaction data from an OPS for use in campaign creation to provide an estimate of the number of consumers associated with each potential market segment. Once a campaign has been created by an advertiser, the campaign data is stored in one or more OMS databases for subsequent use. The stored campaign data is transmitted to one or more OPS's for subsequent delivery of targeted marketing offers to consumers via the consumers' online financial institution portals. As consumers view and redeem displayed offers, the OMS receives data associated with offer impressions and redemptions for display to advertisers via the advertiser portal for purposes of analyzing campaign performance, tracking campaign results, etc. According to one aspect, the OMS facilitates payments to financial institutions from advertisers as reimbursements for offer redemption payments made to consumers based on redemption of the targeted marketing offers.

Problems solved by technology

It would be highly beneficial to most advertisers to have access to such detailed purchase information; however, due to strict privacy laws and regulations that limit how financial institutions can share consumer data, advertisers have never been able to access this valuable information.
While this type of targeted marketing does provide some benefit over undirected, mass marketing, it is not as specialized or precise as most advertisers would prefer.
Even with the advent and widespread use of the Internet (and Internet advertisements), targeting marketing still does not reach the level of detail that would optimize the effectiveness of that marketing.
However, because merchants and advertisers do not have access to individual consumer purchase histories (such as the types of products purchased, dates purchased, amounts spent, specific merchants from which items were purchased, etc.), such targeted marketing has traditionally been unavailable.
Further, many types of offers or redemptions associated with targeted marketing campaigns are difficult for consumers to use and problematic for advertisers to track.
For example, many consumers are unlikely to use coupons that require printing from a computer or clipping from a newspaper in order to be used.
Another issue related to traditional targeted marketing systems is that advertisers generally only have records as to their own sales data, and they do not have access to information regarding how much consumers spend or how often consumers shop at competitors of the advertisers, or even at unrelated advertisers.
Naturally, however, it is difficult for advertisers in most markets to obtain marketing intelligence about consumers of their competitors.
However, most banks lack the internal infrastructure necessary to effectively integrate advertisements from third parties into their existing financial institution portals.
Therefore, there is a long-felt but unresolved need for a system or method that interacts seamlessly with sophisticated banking systems and online banking portals, or other transaction-centric information portals or data repositories, to provide targeted marketing offers and advertisements to users of those portals, wherein such targeted marketing is related to each user's transactions and purchases displayed at the portal, as well as the user's purchase histories and / or spending habits.

Method used

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Embodiment Construction

[0054]Prior to a detailed description of the disclosure, the following definitions are provided as an aid to understanding the subject matter and terminology of aspects of the present systems and methods, are exemplary, and not necessarily limiting of the aspects of the systems and methods, which are expressed in the claims. Whether or not a term is capitalized is not considered definitive or limiting of the meaning of a term. As used in this document, a capitalized term shall have the same meaning as an uncapitalized term, unless the context of the usage specifically indicates that a more restrictive meaning for the capitalized term is intended. However, the capitalization or lack thereof within the remainder of this document is not intended to be necessarily limiting unless the context clearly indicates that such limitation is intended.

Definitions / Glossary

[0055]Advertiser: an entity that provides or sells goods and / or services to consumers, and creates targeted marketing campaigns...

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Abstract

A system and methods for an offer management system for use in delivering targeted marketing offers to consumers during a session with an online (web-based) Internet portal, such as an online banking portal of a financial institution. A component receives aggregated transaction data from a financial transaction system for use in creation of an advertising campaign. A component provides a marketing campaign interface that allows advertisers to define an advertising campaign by display of information derived from the aggregated transaction data indicating potential market segments defined by the advertiser, define a predetermined market segment, and define a predetermined targeted marketing offer for delivery to consumers under predetermined conditions. A component outputs the campaign data to the financial institution for delivery of the targeted marketing offer to consumers within the predetermined market segment in response to the predetermined conditions during online sessions with the portal.

Description

CROSS REFERENCE TO RELATED APPLICATION[0001]This application claims benefit under 35 U.S.C. §119(e) of U.S. Provisional Patent Application No. 61 / 108,332, filed Oct. 24, 2008, and entitled “System and Methods for Providing Targeted Marketing Offers to Consumers Via an Online Banking Portal”, which is incorporated herein by reference as if set forth herein in its entirety.[0002]This application is related to and incorporates by reference herein the following U.S. and international (PCT) patent applications:[0003]U.S. patent application Ser. No. ______, entitled “System and Methods for Delivering Targeted Marketing Offers to Consumers Via an Online Portal”, filed on Jun. ______, 2009;[0004]U.S. patent application Ser. No. ______, entitled “Offer Placement System and Methods for Targeted Marketing Offer Delivery System”, filed on Jun. ______, 2009;[0005]U.S. patent application Ser. No. ______, entitled “System and Methods for Offer Realization and Redemption in a Targeted Marketing Off...

Claims

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Application Information

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IPC IPC(8): G06Q30/00
CPCG06Q30/02G06Q30/0207G06Q30/0213G06Q30/0261G06Q30/0254G06Q30/0255G06Q30/0269G06Q30/0253
Inventor GRIMES, SCOTT
Owner CARDLYTICS
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