Casino gaming incentives using game themes, game types, paytables, denominations

Abstract

Various techniques are disclosed for conducting promotional activities in a casino gaming network. In at least one embodiment, various incentives and / or promotions may be associated with selected gaming components which are accessible to a given gaming machine. Such gaming components may include, for example, paytables, denominations, game types, and / or game themes which are accessible to a given gaming machine cabinet. In this way, the lowest level of granularity for targeting promotional offers and incentives may be extended to selected paytables, denominations, game types, game themes, and / or other desired components within (and / or accessible to) selected gaming machine cabinet(s).

Description

RELATED APPLICATION DATA[0001]This application is a continuation-in-part of, and claims priority to, pursuant to 35 U.S.C. §120, prior U.S. patent application Ser. No. 11 / 595,774 (Attorney Docket No. IGT1P334) entitled “METHOD AND APPARATUS FOR INTEGRATING REMOTELY-HOSTED AND LOCALLY RENDERED CONTENT ON A GAMING DEVICE” by LeMay et al., filed on Nov. 10, 2006, which claims benefit under 35 U.S.C. 119(e) from U.S. Provisional Patent Application No. 60 / 792,082 (Attorney Docket No. IGT1P337P), filed Apr. 13, 2006, naming Little, et al., as inventors, and titled “Remote Content Management and Resource Sharing on a Gaming Machine,” and which also claims benefit under 35 U.S.C. 119(e) from U.S. Provisional Patent Application No. 60 / 822,859 (Attorney Docket No. IGT1P337P2), filed Aug. 18, 2006, naming Little, et al., as inventors, and titled “Remote Content Management and Resource Sharing on a Gaming Machine and Method of Implementing same.” Each of these applications is incorporated herei...

AI Technical Summary

Benefits of technology

[0007]Various aspects of the present invention are directed to different methods, systems, and computer program products for conducting promotional activities in a casino gaming network. In at least one embodiment, the casino gaming network includes a plurality of gaming devices operable for playing wager-based games. At least one gaming component available at a first gaming machine may be identified. According to specific embodiments, the identified gaming component(s) may include, for example, one or more of the following (or combinations thereof): a game theme, a game type, a paytable, and a denomination. At least one action or operation may be initiated to identify a first promotion that is available for the first gaming component. The a first promotional offer relating to the identified first promotion may be presented, for example, to one or more persons at the casino. According to a specific embodiment, the first promotional offer provides an incentive for a player to participate in game play at the first

Problems solved by technology

However, player's gaming interests are constantly changing, and the effort associated with providing fresh content to users may be quite costly.

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