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Method and apparatus for insertion of additional content into video

A technology of adding content and content, applied in the direction of selective content distribution, parts of color TV, parts of TV system, etc.

Inactive Publication Date: 2006-02-01
AGENCY FOR SCI TECH & RES
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

This creates room for advertisers to urge more ad placement

Method used

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  • Method and apparatus for insertion of additional content into video
  • Method and apparatus for insertion of additional content into video
  • Method and apparatus for insertion of additional content into video

Examples

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Embodiment Construction

[0042]Various embodiments of the present invention provide content-based video parsing that can track the progress of a video presentation and assign a first viewer-related reference value (FRVM) to a temporal segment (frame or frame sequence) of the video, and insert Each frame of the video finds spatial segments (regions).

[0043] Taking football video as an example, and referring to the simple description of the football example below, it is not difficult to conclude that the audience's eyeballs are concentrated near the ball. For the area of ​​the image, the relevance of the viewer to the content decreases, the more the viewer's gaze is concentrated around the ball. Similarly, it is not difficult to judge that when the reporting shots are concentrated among the crowd that has nothing to do with the game, the scene is less relevant to the audience, such as the scene of a player substituting. Crowd scenes and player substitution scenes are less important to the game than h...

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Abstract

A method and apparatus inserts virtual advertisements or other virtual contents into a sequence of frames of a video presentation by performing real-time content-based video frame processing to identify suitable locations in the video for implantation. Such locations correspond to both the temporal segments within the video presentation and the regions within an image frame that are commonly considered to be of lesser relevance to the viewers of the video presentation. This invention presents a method and apparatus that allows a non-intrusive means to incorporate additional virtual content into a video presentation, facilitating an additional channel of communications to enhance greater video interactivity.

Description

technical field [0001] The present invention relates to the use of a video, in particular the use of inserting additional content into a video. Background technique [0002] After more than ten years of rapid development in the field of multimedia communication, its substantial improvement has enabled real-time computer-aided digital effects to be used in video presentations. For example, insert an advertisement image / video subtitle into the selected video playback screen. The inserted ad points are inserted in a point of view preserving way, so that the viewer appears to be part of the original video scene. [0003] A common application of this type of ad insertion is in the broadcast video of a sporting event. Because such events are often played in stadiums, which are well-known and predictable game environments, there is a known area where the camera lens captures the camera background of the event from a fixed location. This area includes advertising fences, stands, ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N5/272H04N5/445H04N7/24
CPCH04N7/2668H04N21/8456H04N21/478H04N5/2723H04N5/44504H04N21/435H04N5/272H04N21/812H04N21/235H04N19/00412H04N19/27
Inventor 尹光华徐常胜林如晖余新国
Owner AGENCY FOR SCI TECH & RES
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