Advertisement fee calculation information technology consultation management system

Abstract

The invention discloses an advertisement fee calculation information technology consultation management system which comprises a limited area fee analysis module, an advertisement layout information acquisition module, an advertisement mistaken click sensing module, a mistaken click fee analysis module and a fee consultation management module. A limited area cost analysis module analyzes whether the proportion of the coverage area of an advertisement needing to be published in a limited area exceeds a basic advertisement area range or not, checks additional cost and feeds back the additional cost to an advertisement publishing client, and collects the position of an advertisement interface closing button and the position information of a confirmation button after the closing button is clicked. The method comprises the following steps: determining an established click track, monitoring advertisement popping in real time through an advertisement mistaken click sensing module and a mistaken click cost analysis module when a user watches a video, predicting whether the possibility of mistaken click of the advertisement exists, screening mistaken click cost and feeding back the mistaken click cost to an advertisement publishing client; and the advertisement putting cost is saved while the advertisement is put timely and smoothly.

Description

technical field [0001] The invention relates to the technical field of advertising billing information consulting, in particular to an advertising billing information technology consulting management system. Background technique [0002] With the continuous advancement of technology, the information technology consulting work has gradually become diversified, and the scope of application has become wider and wider. The rapid growth of enterprises has also caused customers to consult more and more content. In order to obtain higher attention for the company, Some enterprises need to increase the publicity of the company's products and projects through advertising, so as to improve the company's business performance. In terms of advertising billing, how to achieve the best advertising benefits with the smallest cost has always been the most troublesome problem for some companies. At present, there are various ways of billing for online traffic advertising, such as pay-per-time...

AI Technical Summary

Problems solved by technology

[0002] With the continuous advancement of technology, information technology consulting work is gradually becoming diversified, and the scope of application is getting wider and wider. The rapid growth of enterprises also makes customers need more and more consulting content. In order to get more attention for the company, Some enterprises need to increase the publicity of the company's products and projects through advertising, so as to improve the company's business performance. In terms of advertising billing, how to achieve the best advertising benefits at the lowest cost has always been the most troublesome issue for some enterprises. At present, there are many billing methods for network traffic advertising, such as pay-per-time, pay-per-impression, pay-per-click, pay-per-sale, etc. When consulting advertising billing, customers are not very clear that the advertising cost is higher than the predicted cost The reason is often that the advertisements that the client needs to place exceed the basic advertisement range of the limited area, which increases the cost, and needs to be clearly reported to the client; in addition, the network traffic advertisement often pops up when people watch the video, and the advertisement is accidentally clicked by mistake. It will pop up. In this case, if the billing is based on the pay-per-click method, a part of the cost paid to the media platform will be increased, which will increase the cost of advertising publishers. This is not considered in the traditional advertising billing information technology consulting and answering work , there is no need to pay part of the advertising expenses predicted for customers, and the interests of the advertising publishers are damaged. After the advertisement pops up, it is necessary to analyze whether the user clicked on the advertisement by mistake according to the track formed by the user's click on the screen position after the advertisement pops up. The number of clicks and the cost of wrong clicks can be screened out, which can help advertising publishers save advertising costs

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