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Advertisement acceptance comprehensive evaluation system

A technology for comprehensive evaluation and advertisement placement, which is applied in the field of data processing and can solve the problems of increasing technical difficulty and processing flow.

Active Publication Date: 2022-04-29
北京派瑞威行互联技术有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, on IOS devices, the Uid cannot be obtained through the short chain, and it must call the monitoring API. Therefore, the data obtained by the two devices are different, and different methods need to be designed for comprehensive evaluation. Generally, the Android device redis is used as a cache. IOS devices use hbase as a cache. When extracting, all redis and hbase data need to be collected offline separately. In this way, hundreds of gigabytes of data may be collected every day. A large amount of data collection increases the technical difficulty and processing flow

Method used

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  • Advertisement acceptance comprehensive evaluation system
  • Advertisement acceptance comprehensive evaluation system
  • Advertisement acceptance comprehensive evaluation system

Examples

Experimental program
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Embodiment Construction

[0029]The present invention is described in detail below in conjunction with the accompanying drawings, with reference Figures 1 through 3 。

[0030] A comprehensive rating system for ad delivery acceptance, including:

[0031] The first plug-in, which is configured to respond to the trigger action of the advertising content link, so that after the advertising content link is triggered, the first plug-in is used to monitor the advertising content link, and correspondingly form the first monitoring log;

[0032] The second plug-in, which is configured to respond to the first plug-in monitoring activities, after the first plug-in is called based on the first plug-in monitoring the advertising content link, the second plug-in for monitoring the advertising content link corresponding

[0033] The status of the advertising content transmission data, and the corresponding formation of a second monitoring log;

[0034] Acquisition device for offline collection of the first monitoring lo...

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Abstract

The present invention relates to a comprehensive evaluation system for acceptance of advertisement delivery, comprising: inserting the first plug-in into the monitor of the advertisement content access page when the advertisement is placed, and linking to the link of the advertisement content, inserting the second plug-in Go to the monitor of the advertising content access page, and link to the URL of any file resource contained in the advertising content; then publish, after publishing, only need to extract the corresponding first plug-in to monitor the link of the advertising content to form the first monitoring log ; and the second plug-in monitors the advertising content transmission data status corresponding to the advertising content link to form a second monitoring log, so there is no need to extract a large number of logs, which greatly reduces the amount of collected data and improves the accuracy of later data. Processing efficiency.

Description

Technical field [0001] The present invention relates to the field of data processing technology, specifically a comprehensive evaluation system for the acceptance of advertising delivery. Background [0002] The existing comprehensive evaluation method of advertising delivery is generally to collect a large number of device access records offline, and extract clicks in the device access records, and determine the effect of advertising delivery by clicking. However, the number of clicks can not represent the user's acceptance of the advertisement, in some advertising channels, in order to obtain good clicks, the use of improper means to achieve the effect of multiple clicks to increase the number of clicks, so there are also some technical means for the placement of cheating behavior. For example, on Android devices, a large number of short-chain click logs are generally collected, and the target click data is extracted through short-chain cleaning, and then Uid is extracted acco...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02H04L9/40G06F16/955
CPCG06Q30/0242G06Q30/0245G06F16/9566H04L63/1425
Inventor 易星
Owner 北京派瑞威行互联技术有限公司
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