Creative guidance information generation method and device, computer equipment and storage medium

Abstract

The invention relates to a creative guidance information generation method and device, computer equipment and a storage medium. The method comprises the steps of obtaining a pre-put creative material and a putting dimension of the creative material; the creative material is multimedia information displayed to a user; querying a similar creative material matched with the creative material based on the putting dimension; according to the putting form of the creative material and the audience group type, obtaining a creative guidance information generation mode; the creativity guidance information generation mode comprises a creativity generation mode and a data processing mode obtained by encoding based on a calculation mode of creativity dimensions, creativity indexes and delivery results in historical creativity guidance information; and on the basis of the creativity guidance information generation mode, generating creativity guidance information which contains the similar creativity materials and is matched with the creativity dimension, the creativity index and the delivery result. By adopting the method, the generation efficiency of the creative guidance information can be effectively improved.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to a method, device, computer equipment and storage medium for generating creative guidance information. Background technique [0002] With the development of computer technology and Internet technology, more and more creative promotion tasks need to be launched to help users quickly select product information that meets their needs from various creative promotion tasks. For example, the creative promotion task can be an advertisement. When a merchant places an advertisement, it usually needs to carry out a placement experiment in different user accounts in advance to determine the creative and delivery plan. [0003] However, in the current method of generating creative guidance information, it is usually necessary to know in advance the data of various dimensions related to the pre-delivered creative promotion task or conduct a delivery experiment to determine how to d...

AI Technical Summary

Problems solved by technology

[0003] However, in the current method of generating creative guidance information, it is usually necessary to know in advance the data of various dimensions related to the pre-delivered creative promotion task or conduct a delivery experiment to determine how to deliver. Since the above-mentioned processing process requires manual processing of a large amount of information, resulting in less efficient generation of creative direction information

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