Accurate marketing method

Abstract

The invention discloses an accurate marketing method, and belongs to the field of intelligent marketing, and the method comprises the following specific steps: (1), carrying out the selection and judgment of user operation, and collecting related user information; (2) capturing user behavior data and carrying out analysis and judgment; (3) screening marketing data and generating a corresponding pushing scheme; (4) collecting and judging user operation information in real time; related data can be screened for multiple times, bad information contained in the data can be deleted, a safe and healthy network environment can be maintained, the marketing success rate is improved, the workload of workers is reduced, the working enthusiasm of the workers is improved, the stored pushing scheme can be directly called for use, the operation memory of a server does not need to be occupied, the scheme making efficiency is improved, and resources are saved.

Description

technical field [0001] The invention relates to the field of intelligent marketing, in particular to a precise marketing method. Background technique [0002] Precision marketing is to establish a personalized customer communication service system on the basis of precise positioning and rely on modern information technology to realize the measurable and low-cost expansion of enterprises. With the development of network technology, people's lives are gradually shifting to the Internet and mobile Internet. However, while we enjoy the convenience brought by the Internet, the rapid development of the Internet has also brought us the problem of information explosion. In the Internet, we Faced with the exponential growth of information that can be obtained, how to quickly mine useful information from these huge information data has become an urgent problem to be solved, so the concept of network precision marketing came into being. With the electronic With the rise of the busines...

AI Technical Summary

Problems solved by technology

[0003] After retrieval, Chinese Patent No. CN109508340A discloses a precision marketing method. Although this invention saves labor costs and reduces development costs, it needs to redefine the push plan for different users with similar preferences, occupying the running memory of the server, reducing the efficiency of plan formulation, and wasting resources; in addition, the existing accurate marketing method formulates a fixed plan, which requires manual maintenance and updating of the plan, and the probability of marketing success is low. At the same time, the workload of the staff is increased and the enthusiasm of the staff is reduced. precise marketing method

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