A user identification method and device

A user identification and user technology, applied in data analysis and mining, and big data fields, can solve the problems of low accuracy in recommending mortgage products, consuming manpower and material resources, and poor user experience, so as to improve the probability of marketing success, reduce marketing costs, Narrowing down the effect

Active Publication Date: 2022-06-28
CHINA CONSTRUCTION BANK
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Problems solved by technology

[0003] In view of this, the embodiments of the present invention provide a user identification method and device, which can solve the problems of low accuracy in recommending mortgage products, poor user experience, and labor and material resources.

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  • A user identification method and device
  • A user identification method and device
  • A user identification method and device

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Embodiment Construction

[0038] Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding and should be considered as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted from the following description for clarity and conciseness.

[0039] figure 1 is a schematic diagram of the main flow of the user identification method according to the first embodiment of the present invention, such as figure 1 As shown, the user identification method includes:

[0040] In step S101, user data is acquired from a data warehouse by calling a preset data interface.

[0041] In an embodiment, after step S101 is performed...

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Abstract

The invention discloses a user identification method and device, and relates to the technical field of big data. A specific implementation of the method includes obtaining user data from the data warehouse by calling a preset data interface; based on the user data, determining the customer group according to the preset customer group classification component to match the corresponding customer group Recognition model; call the recognition model engine, select the data collection time point to obtain the historical data of the user, and then calculate the scoring result of the user according to the historical data, and push the user data whose scoring result meets the preset matching conditions To third-party marketing platforms. Therefore, the embodiments of the present invention can solve the problems of low accuracy in recommendation of existing housing loan products, poor user experience, and costing manpower and material resources.

Description

technical field [0001] The invention relates to the technical field of big data, in particular to the field of data analysis and mining, and in particular to a user identification method and device. Background technique [0002] In recent years, with the economic development, the proportion of residents' housing consumption has increased significantly, and the demand for personal housing loans is strong. In the process of implementing the present invention, the inventor found that there are at least the following problems in the prior art: at present, a wide range of housing loan product recommendation is made to many users entirely based on personnel experience, which not only has low accuracy and poor user experience, but also consumes manpower and material resources. SUMMARY OF THE INVENTION [0003] In view of this, embodiments of the present invention provide a user identification method and device, which can solve the problems of low recommendation accuracy of existi...

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q40/02G06Q40/04G06N20/00
CPCG06Q40/04G06N20/00G06Q40/03
Inventor 邓强史博慧
Owner CHINA CONSTRUCTION BANK
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