Advertisement putting method based on big data technology, electronic equipment and storage medium

A big data technology and advertising technology, applied in the field of advertising, can solve the problem of not supporting cross-platform advertising data evaluation, and achieve the effect of improving the effect of advertising and accurate delivery.

Pending Publication Date: 2021-03-12
广州易起行信息技术有限公司
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  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] (2) The scope of use of the tools provided by the advertising media is limited to the media itself, and does not support the evaluation of cross-platform advertising data

Method used

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  • Advertisement putting method based on big data technology, electronic equipment and storage medium

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Embodiment Construction

[0029] Below, the present invention will be further described in conjunction with the accompanying drawings and specific implementation methods. It should be noted that, under the premise of not conflicting, the various embodiments described below or the technical features can be combined arbitrarily to form new embodiments. .

[0030] Advertising methods based on big data technology, such as figure 1 shown, including the following steps:

[0031] Labeling of advertising spaces, through big data analysis, labeling of each advertising space on each media side; big data refers to the data of the big data platform, including the historical placement data of travel advertisers on each advertising space on the media side, and the information provided by the media side Internal data and data of various dimensions obtained from third-party data platforms, such as travel media rankings, online alliance advertising platforms, etc.

[0032] Tourism products are marked with product lab...

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Abstract

The invention provides an advertisement putting method based on a big data technology, and the method comprises the following steps: advertisement position tagging: carrying out the tagging of each advertisement position of each media end through big data analysis; analyzing a historical delivery effect, namely analyzing the historical delivery effect of each advertisement position corresponding to the label; and calculating an optimal advertisement position, and comprehensively calculating the optimal advertisement position according to the label combination carried by the tourism product tobe used for advertisement putting. The invention relates to electronic equipment and a storage medium, which are used for executing the method. According to the invention, tourism industry characteristics are combined, analysis granularity is finer based on a big data technology, and advertisement space selection can be carried out according to tourism related factors such as destinations/scenic spots, tourism products and seasons. From the perspective of advertisers, the advertisement putting effect of all media/advertisement positions is comprehensively evaluated in a cross-platform mode, the most matched advertisement media and the most suitable advertisement positions are screened out, accurate putting is achieved fundamentally, and the advertisement putting effect is improved.

Description

technical field [0001] The present invention relates to the field of advertisement delivery, in particular to an advertisement delivery method based on big data technology, electronic equipment, and a storage medium. Background technique [0002] With the rise of Internet advertising, all walks of life are using Internet media for advertising and promotion. However, the price of media traffic is also rising year by year, and the following problems still exist in the process of advertising: [0003] (1) The tools provided by the advertising media are targeted at advertisers from all walks of life and are general-purpose tools. For a specific industry with many product influencing factors, such as the tourism industry corresponding to the present invention, the influencing factors involve destinations, scenic spots, transportation, hotels, tour guides, number of days visited, travel time, etc., and the analysis granularity of the tools is obviously insufficient. [0004] (2)...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/9532G06F16/9537
CPCG06Q30/0242G06Q30/0277G06F16/9532G06F16/9537
Inventor 罗英龙陈冬冬陈思位
Owner 广州易起行信息技术有限公司
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