Big data-based customer analysis system

Abstract

The invention relates to the technical field of customer analysis, and discloses a big data-based customer analysis system, which comprises a big data server, and is characterized in that the input end of the big data server is electrically connected with the output end of a cloud computing platform, and the input end of the cloud computing platform is electrically connected with the output end ofa data acquisition module; the data acquisition module is in communication connection with a client terminal, the cloud computing platform comprises a data storage module, a data management module and a data analysis module, and the data storage module, the data management module and the data analysis module are electrically connected with the cloud computing module; and the output end of the bigdata server is electrically connected with the input end of the data visualization terminal. Data analysis of the whole system is systematic and perfect, high-quality analysis results can be guaranteed by processing the data through standardized processes and tools, and enterprises correspondingly adjust marketing schemes and plans of the enterprises according to the data analysis results.

Description

technical field [0001] The invention relates to the technical field of customer analysis, in particular to a customer analysis system based on big data. Background technique [0002] "Understanding consumers is the foundation of marketing strategies. Consumers' responses to marketing strategies determine the success or failure of an enterprise." Effective customer segmentation is an important means to deeply analyze customer needs and respond to changes in customer needs. Through reasonable and systematic customer analysis, enterprises can know what needs different customers have, analyze the relationship between customer consumption characteristics and business benefits, and make optimal planning of operation strategies; more importantly, they can discover potential customers, thereby Further expand the commercial scale, so that enterprises can develop rapidly. [0003] With the advent of the era of big data, big data analysis also came into being. The strategic significa...

AI Technical Summary

Problems solved by technology

[0007] Aiming at the deficiencies of the prior art, the present invention provides a customer analysis system based on big data, which has the advantages of systematic and complete analysis methods, accurate statistical data, high-quality analysis results, and is convenient for enterprises to adjust marketing plans. The analysis methods proposed in the paper are relatively simple, the analysis methods are not systematic and perfect, and the conclusions drawn are prone to large errors and difficult to meet the special needs of enterprises.

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