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Intelligent marketing method and device based on online and offline

An online and offline, intelligent technology, applied in marketing, market data collection, instruments, etc., can solve the problems of ineffective improvement of customer service efficiency, poor service quality, poor pertinence, etc., to save construction costs and operating costs, accurate Marketing effect, effect of improving service efficiency

Pending Publication Date: 2020-02-04
深圳市云积分科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present invention provides an intelligent marketing method and device based on online and offline, which solves the technical problems that the marketing methods in the prior art have poor service quality, poor pertinence, and cannot effectively improve and improve service efficiency for customers , to achieve online and offline integration, save construction costs and operating expenses, make marketing intelligent, and achieve precise marketing effects while focusing on user experience.

Method used

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  • Intelligent marketing method and device based on online and offline
  • Intelligent marketing method and device based on online and offline
  • Intelligent marketing method and device based on online and offline

Examples

Experimental program
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Embodiment 1

[0058] figure 1 It is a schematic flowchart of an online and offline intelligent marketing method in an embodiment of the present invention. Such as figure 1 As shown, the embodiment of the present invention provides an intelligent marketing method based on online and offline, and the method includes:

[0059] Step 110: Obtain online browsing information of the user.

[0060] Specifically, the online browsing information is the record information of users clicking, viewing, browsing and other operations on a certain store on the Internet through the Internet. Users can browse the products in the store online. For example, an online store can be a store The shopping APP owned by the family can also be a store flagship store set up on Taobao, Vipshop, or shopping software such as JD.com, or it can be the official website of the store on the Internet. The relevant products of the "Adidas" brand have been selected, and several of them have been clicked more frequently, and have...

Embodiment 2

[0084] Based on the same inventive concept as the online and offline intelligent marketing method in the foregoing embodiments, the present invention also provides an online and offline intelligent marketing method device, such as figure 2 As shown, the device includes:

[0085] A first obtaining unit 11, the first obtaining unit 11 is configured to obtain the user's online browsing information.

[0086] The second obtaining unit 12 is configured to obtain the user's commodity browsing list according to the online browsing information.

[0087] A third obtaining unit 13, configured to obtain the user's first activity level for the first product according to the product browsing list.

[0088] A first judging unit 14, the first judging unit 14 is configured to judge whether the first activity degree satisfies a first preset threshold.

[0089] A fourth obtaining unit 15, the fourth obtaining unit 15 is configured to obtain the first commodity recommendation information when ...

Embodiment 3

[0116] Based on the same inventive concept as the online and offline intelligent marketing method in the foregoing embodiments, the present invention also provides an online and offline intelligent marketing device, on which a computer program is stored, and when the program is executed by a processor, Steps for implementing any method of an online and offline intelligent marketing method described above.

[0117] Among them, in image 3 In, bus architecture (represented by bus 300), bus 300 may include any number of interconnected buses and bridges, bus 300 will include one or more processors represented by processor 302 and various types of memory represented by memory 304 circuits linked together. The bus 300 may also link together various other circuits, such as peripherals, voltage regulators, and power management circuits, etc., which are well known in the art and thus will not be further described herein. The bus interface 306 provides an interface between the bus 300...

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Abstract

The invention provides an intelligent marketing method and device based on online and offline, and relates to the technical field of intelligent marketing. The method comprises steps of obtaining online browsing information of users; obtaining a commodity browsing list of the user according to the online browsing information; obtaining a first activity degree of the user for a first commodity according to the commodity browsing list; judging whether the first activity degree meets a first preset threshold value or not; when the first activity degree meets the first preset threshold value, obtaining first commodity recommendation information; when the user enters the offline store, sending first reminding information to a shopping guide, wherein the first reminding information is used for the shopping guide to recommend the first commodity to the user according to the first commodity recommendation information, thereby achieving the technical effects of achieving the online and offlinefusion, saving the construction cost and operation cost, enabling the marketing to be intelligent, paying attention to the user experience, and achieving the precise marketing effect.

Description

technical field [0001] The present invention relates to the technical field of intelligent marketing, in particular to an online and offline intelligent marketing method and device. Background technique [0002] With the continuous development of the times, the rapid development of the Internet, especially the mobile Internet, has affected the economic life of the society and changed the way people work and live. People can use the Internet to work, live, shop and entertain. How to use technical means to mine deep-seated relationships under big data and make marketing more accurate and effective has become the top priority in marketing. Precise marketing is customer-centric, relying on powerful database resources, through the analysis and integration of data, accurate analysis and positioning of customers, so as to achieve the right time, right place, right price, and through the right marketing channels, to the users Provide the required products to maximize the benefits ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06Q30/02G06F16/9535
CPCG06Q30/0631G06Q30/0201G06F16/9535
Inventor 刘铁熊磊许先才
Owner 深圳市云积分科技有限公司
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