Global travel marketing management platform

Abstract

The invention relates to a global travel marketing management platform, which comprises a user side, a marketing side and a background server, the user side comprises a registration port, an entry port, a verification module and a data uploading port. Scenic spot users upload data through the registration port to initiate a registration process, the verification module becomes a registered user ofthe platform after successful verification, and the scenic spot users enter scenic spots on the platform through the entry port after successful registration and upload scenic spot data through the data uploading port. The background server classifies scenic spots according to scenic spot data uploaded by scenic spot users to form a plurality of scenic spot clusters; the marketing terminal comprises a marketing port and a plurality of marketing platform butt joint ports. According to the scheme, websites, WeChat, Apps and other media propagation platforms established in scenic spots are applied to propagandize marketing activities and centralize resources to create regional brands, marketing promotion is carried out, brand values are improved, and benefit increment is promoted.

Description

technical field [0001] The invention relates to the field of tourism marketing, in particular to a global cultural tourism marketing management platform. Background technique [0002] All-for-one tourism means that all industries are actively integrated into it, all departments work together, and all residents of the city participate together to make full use of all the attractions of the destination to provide tourists with full-process, full-time and space-time experience products, so that Comprehensively meet the all-round experience needs of tourists. What "global tourism" pursues is no longer the growth of tourist arrivals, but the improvement of tourism quality, the pursuit of the significance of tourism to the improvement of people's quality of life, and the value of tourism in people's new wealth revolution. Correspondingly, an all-for-one tourism destination is a comprehensive tourism destination and an open tourism destination with a complete configuration of tour...

AI Technical Summary

Problems solved by technology

At present, the traditional marketing of scenic spots generally adopts the method of fighting each other, and the publicity of scenic spots is mainly for the government tourism bureau. Due to the low investment and non-profit nature, the marketing effect is not obvious, making the brands in the area. The low value of scenic spots is not conducive to the overall development of the tourism industry. Due to the restriction of huge advertising costs, the marketing methods of each scenic spot are different, so many small scenic spots stop outside the marketing gate, forming a vicious circle, and the income is increasing. Reduced, brand building is difficult

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