Self-service advertisement putting method based on S2B2C marketing mode

Abstract

The invention discloses a self-service advertisement putting method based on an S2B2C marketing mode. The method comprises: a merchant terminal generating a corresponding advertisement putting order data packet after acquiring data information and putting point location information of an advertisement program; the cloud background server auditing the advertisement putting order data packet to generate an advertisement program data packet, and issuing a trigger instruction to an advertisement monitoring terminal and / or a customer terminal located in the putting point range according to the putting point information of the advertisement program; and the advertisement monitoring terminal and / or the customer terminal downloading and playing the corresponding advertisement program data packet after receiving the trigger instruction, and feeding back the state information that the advertisement program data packet is watched or refreshed to the cloud background server at the same time. According to the invention, advertisement scenarized interactive marketing effects such as fragmented advertisement resource integration, Internet advertisement release, point location precision delivery,advertisement data monitoring and feedback and the like can be realized, more benefits can be brought to advertisers, and richer consumption experience can be provided for consumers at a mobile terminal.

Description

technical field [0001] The invention relates to the technical field of Internet media, in particular to a self-service advertising delivery method based on an S2B2C marketing model. Background technique [0002] As we all know, the S2B2C (S is the supplier, B is the channel provider, and C is the customer) marketing model is a new e-commerce marketing model that integrates suppliers to empower channel providers and jointly serve customers. The focus of this marketing model is: firstly, the supplier (S) must integrate upstream high-quality suppliers; secondly, it must provide various technical and data supports to the channel provider (B); ) service, and the role of the channel provider (B) is to communicate with the customer (C) one-on-one, discover and customize the demand, and feed back the information to the supplier (S) in order to implement the customer (C) required services. Since the S2B2C marketing model will be able to bring much greater value innovation than the ...

AI Technical Summary

Problems solved by technology

[0003] In view of the fact that the main service objects of traditional advertising methods are merchants, and effective interaction between merchants and customers cannot be carried out, it is easy to have a single advertising channel, lack of online and offline communication, and the accuracy and coverage of advertising. However, with the emergence of shared new media based on the PAAS platform (Platform-as-a-Service: Platform as a Service), it is necessary to provide an advertising delivery method based on the S2B2C marketing model, so that Realize the interactive marketing effect of advertising scenarios, and then quickly realize the drainage or effective conversion of consumption