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Internet advertisement information delivery application method based on video camera

A technology for Internet advertising and information delivery, which is applied in advertising, data processing applications, closed-circuit television systems, etc., and can solve problems such as users' inability to complete perception and information access

Active Publication Date: 2019-12-03
BEIJING RTMAP TECH
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0003] At present, the mainstream unique identification of users is the mobile device ID, including MAC, IMEI, IDFA, AndroidID, etc. These IDs can be obtained directly from the user's mobile phone operating system through online methods such as APP or SDK, and various mobile marketing advertising platforms Data exchange and business cooperation are carried out by docking mobile device IDs. The premise of these is that users must use relevant APPs or SDKs. Users who do not use relevant applications cannot complete perception and information access.

Method used

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  • Internet advertisement information delivery application method based on video camera

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Embodiment Construction

[0023] The technical solution of this patent will be further described in detail below in conjunction with specific embodiments.

[0024] see figure 1 , a video camera-based Internet advertising information delivery application method, specifically comprising:

[0025] (1) Combine the WiFi probe or WiFi Internet access module with the camera to form an intelligent collection terminal. When deployed in shops, shopping centers or other public places, it can simultaneously capture everyone's video and image data, and detect the WiFi MAC address of the mobile phone ;

[0026] (2) Data processing and extraction: extract people's gait (walking posture) and face information from captured video and image data, and perform unique encoding to form gait ID and face ID, that is, offline user ID ;

[0027] (3) Offline and online ID access methods, including:

[0028] A. Face ID and gait ID are connected: Through face recognition algorithm and gait recognition algorithm, a person can be...

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PUM

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Abstract

The invention discloses an internet advertisement information delivery application method based on a video camera. The method specifically comprises the following steps: (1) combining a WiFi probe ora WiFi internet access module with a camera to form an intelligent acquisition terminal, and capturing video and image data of each person and detecting a WiFi MAC address of a mobile phone when the intelligent acquisition terminal is deployed in a store, a shopping center or other public places; (2) carrying out data processing and extraction; (3) adopting an online-offline-online ID connection method; (4) a user label portrait based on a video camera; and (5) putting advertisement information. According to the invention, offline flow which cannot be acquired by an online platform can be acquired by using intelligent acquisition hardware; an online ID system and an offline ID system are connected, and offline flow and online flow are fused; and after the ID is opened, online and offline internet advertisement information delivery and other operation modes are supported.

Description

technical field [0001] The invention relates to an application method for Internet advertisement information delivery, in particular to an application method for Internet advertisement information delivery based on a video camera. Background technique [0002] With the rapid development of the mobile Internet, the mobile marketing and advertising business based on smartphones is booming. Mobile marketing refers to the behavior of targeting mobile terminal (mobile phone or tablet computer) users, directing and accurately delivering personalized instant information to the focus target audience on the mobile terminal, and achieving marketing goals through information interaction with consumers. At present, the mainstream unique identification of users is the mobile device ID, including MAC, IMEI, IDFA, AndroidID, etc. These IDs can be obtained directly from the user's mobile phone operating system through online methods such as APP or SDK, and various mobile marketing advertisi...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04N7/18
CPCG06Q30/0277G06Q30/0257H04N7/18
Inventor 刘文龙方灵徐连明
Owner BEIJING RTMAP TECH
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