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Brand word identification method and system and object recommendation method and system

An identification method and identification system technology, applied in the identification method and system of brand words, object recommendation method and system, equipment and storage medium fields, can solve the problems of not being a user, poor search experience, etc., and achieve the effect of accurate identification

Pending Publication Date: 2019-11-15
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

As a result, in the prior art, the search results are filtered only by brand words in the search terms, and the results obtained are often not what the user really wants, and the search experience is not good.

Method used

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  • Brand word identification method and system and object recommendation method and system
  • Brand word identification method and system and object recommendation method and system
  • Brand word identification method and system and object recommendation method and system

Examples

Experimental program
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Effect test

Embodiment 1

[0060] Such as figure 1 Shown, the recognition method of the brand word of the present embodiment comprises the following steps:

[0061] Step 101, acquiring historical user data.

[0062] Among them, historical user data includes search terms, click behavior data and order behavior data based on search terms. The click behavior means that the user performs a search on an Internet site based on a search word, and clicks to browse the search results (multiple search objects). Click behavior data includes brand terms of the object being clicked. The order behavior data includes the brand words of the object who placed the order.

[0063] Step 102, cleaning and formatting the historical user data.

[0064] The cleaning rules are as follows:

[0065] Remove the user data of the top 1% of clicks, most of which are non-human data;

[0066] Remove data without user ID (identification number);

[0067] Remove data whose source cannot be determined;

[0068]Remove data with too...

Embodiment 2

[0115] Figure 4 It is a schematic structural diagram of an electronic device provided by Embodiment 2 of the present invention. Figure 4 A block diagram of an exemplary electronic device 30 suitable for implementing embodiments of the invention is shown. Figure 4 The electronic device 30 shown is only an example, and should not limit the functions and scope of use of the embodiments of the present invention.

[0116] Such as Figure 4 As shown, electronic device 30 may take the form of a general-purpose computing device, which may be a server device, for example. Components of the electronic device 30 may include, but are not limited to: at least one processor 31 , at least one memory 32 , and a bus 33 connecting different system components (including the memory 32 and the processor 31 ).

[0117] The bus 33 includes a data bus, an address bus, and a control bus.

[0118] The memory 32 may include a volatile memory, such as a random access memory (RAM) 321 and / or a cach...

Embodiment 3

[0124] This embodiment provides a computer-readable storage medium, on which a computer program is stored. When the program is executed by a processor, the steps of the brand word recognition method provided in Embodiment 1 are implemented.

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Abstract

The invention discloses a brand word identification method and system, an object recommendation method and system, equipment and a storage medium. The identification method comprises the following steps: acquiring historical user data, wherein the historical user data comprises search words and click behavior data and order behavior data based on the search words; matching the search words with brand words stored in a brand lexicon, and adding historical user data containing the search words which are successfully matched into a candidate set; and filtering historical user data in the candidate set according to the click behavior data, the brand words and the order behavior data in sequence. The method is not limited to brand words, the brand words are identified and judged according to the clicking behavior and the ordering behavior of the user, and the obtained result can truly reflect the behavior and the demand of the user. Therefore, with the adoption of the technical scheme, brand words can be identified more accurately, and reference is provided for object recommendation.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a brand word recognition method and system, an object recommendation method and system, equipment and a storage medium. Background technique [0002] With the advancement of technology and the growth of data volume, users have higher and higher requirements for search experience, especially when searching data related to brand words, users expect to quickly obtain the brand or store they want. At present, merchants often improve their rankings by filling in multiple brand words. As a result, in the prior art, only the brand words in the search words are used to filter the search results, and the obtained results are often not what the user really wants, and the search experience is not good. Contents of the invention [0003] The technical problem to be solved by the present invention is to overcome the defect in the prior art that the search results are filtered onl...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06F16/9538G06Q30/06G06F16/332
CPCG06Q30/0631
Inventor 刘继宇
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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