An information processing method and device based on a social relation chain

Abstract

The invention discloses an information processing method and device based on a social relation chain, and relates to the field of information processing, and the method comprises the steps: generatinga promotion access link according to the first identity identification information of a first user, and sending the promotion access link to a second user; receiving an access request of the promotion access link of the second user, and establishing an association binding relationship between the first user and the second user according to the first identity identification information in the promotion access link; judging whether the second user meets an activity reward issuing rule or not according to the activity participation information of the second user; and if the second user is judgedto meet the activity reward issuing rule, issuing an activity reward to the second user and the first user corresponding to the second user. According to the method and the device, the problems of slow spreading and diffusion of activity information and very low user viscosity caused by the fact that a social relation chain is not adopted for spreading and popularizing when an enterprise performscommercial operation activities in the prior art are solved.

Description

technical field [0001] The present application relates to the field of information processing, in particular, to an information processing method and device based on social relationship chains. Background technique [0002] With the rapid development of mobile Internet technology and social media technology, more and more commercial applications actively use the social relationship between people for marketing expansion. On social media platforms such as WeChat, everyone has their own social network, such as friend relationships, follower relationships, circles of friends, and group chat communities. As long as one person actively participates, the user can spread the information to a certain number of people, or recommend more people to become users of a certain platform. This is the propagation mode of the social relationship chain. [0003] In commercial sales activities, the use of personal social relationship chains to promote sales and expand sales has been widely us...

AI Technical Summary

Problems solved by technology

[0005] The main purpose of this application is to provide an information processing method and device based on social relationship chains to solve the problem of slow spread of activity information due to the lack of social relationship chains for dissemination and promotion when enterprises conduct business operations in related technologies. The problem of low user viscosity

Images