User behavior tracking method and device, server, and storage medium

A tracking device and server technology, applied in the field of data analysis, can solve the problems of reducing the analysis and evaluation accuracy of channels, affecting the rapid development of electronic financial technology, and reducing the efficiency of user behavior tracking, so as to improve tracking efficiency, fast tracking, Effects of Avoiding Complex Analysis

Inactive Publication Date: 2019-03-29
SHENZHEN LEXIN SOFTWARE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the existing technology extracts user behavior traces based on massive user data, which reduces the tracking efficiency of user behavior, thereby reducing the accuracy of channel analysis and evaluation, and affecting the rapid development of the electronic financial technology field.

Method used

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  • User behavior tracking method and device, server, and storage medium
  • User behavior tracking method and device, server, and storage medium
  • User behavior tracking method and device, server, and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] figure 1 It is a flow chart of a user behavior tracking method provided by Embodiment 1 of the present invention. This embodiment is applicable to the situation of tracking user behavior, and the method can be executed by a user behavior tracking device. The method specifically includes the following steps:

[0025] Step 110, according to the channel accessed by the user and the association relationship between the channel and the channel code, bind the channel code associated with the user and the channel.

[0026] In the specific embodiment of the present invention, the promotion of electronic financial technology can be broadly divided into online promotion and offline promotion. Among them, in order to adapt to the development of the Internet industry, online promotion, that is, network promotion, has become a common means of attracting and maintaining customers. With the diversified development of the network, there are various channels for network promotion. Cor...

Embodiment 2

[0037] On the basis of the first embodiment above, this embodiment provides a preferred implementation of the user behavior tracking method, which can analyze the promotion performance of the channel according to the tracked user behavior, and at the same time, according to the channel attribute of the channel used by the user to access Limit user behavior. figure 2 It is a flow chart of a user behavior tracking method provided in Embodiment 2 of the present invention, such as figure 2 As shown, the method includes the following specific steps:

[0038] Step 210 , according to the subordination relationship among the channels, and according to the hierarchical relationship of the channel codes in the tree structure, pre-set the channel codes for each channel, and establish the association relationship between the channels and the channel codes.

[0039] In a specific embodiment of the present invention, according to the hierarchical relationship between channels, the channe...

Embodiment 3

[0064] image 3 It is a schematic structural diagram of a user behavior tracking device provided by Embodiment 3 of the present invention. This embodiment is applicable to the situation of tracking user behavior, and the device can implement the user behavior tracking method described in any embodiment of the present invention. Specifically, the device includes:

[0065] The channel code binding module 310 is used to bind the channel code associated with the user and the channel according to the channel accessed by the user and the association relationship between the channel and the channel code;

[0066] The user behavior tracking module 320 is configured to track the user behavior of the user according to the channel code bound to the user.

[0067] Further, the device also includes a channel code configuration module 330; the channel code configuration module 330 is specifically used for:

[0068] Before the channel code associated with the user and the channel is bound ...

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Abstract

The embodiment of the invention discloses a user behavior tracking method and device, a server and a storage medium. The method comprises the following steps of: binding the user and the channel codeassociated with the channel according to the channel visited by the user and the association relationship between the channel code and the channel code; tracking The user behavior of the user according to the channel code bound by the user. The embodiment of the invention avoids the complex analysis of the massive data by binding the channel code of the user, realizes the fast tracing of the userbehavior, and improves the tracing efficiency of the user behavior.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of data analysis, and in particular to a user behavior tracking method, device, server and storage medium. Background technique [0002] With the rapid development of Internet technology, electronic financial technology fields such as e-commerce and Internet financial management are becoming more and more popular and widely used by users. Users can complete trade or financial management online without leaving home, thereby improving people's life efficiency and quality of life. Correspondingly, users can access platforms or applications through various channels, such as advertisements, links, or login interfaces. Therefore, it is necessary to evaluate the promotion performance of each channel by tracking and analyzing user behavior. [0003] In the existing technology, when the basic data of website visits are obtained, statistics and analysis are carried out on the relevant data, ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0224
Inventor 陈雪桂廖俊
Owner SHENZHEN LEXIN SOFTWARE TECH CO LTD
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