Activity evaluation method and device, electronic device and storage medium

A technology for activities and operation activities, applied in the field of big data, it can solve the problem of difficulty in accurately evaluating the operation effect of activities, and achieve the effect of facilitating optimization of configuration, reasonable and accurate evaluation results, and improving accuracy.

Pending Publication Date: 2019-03-29
CHINA PING AN LIFE INSURANCE CO LTD
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Problems solved by technology

In this technical solution, since different types of activities have different degrees of attraction to users, it is difficult to accurately evaluate the operational effect of activities only by the number of participants

Method used

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  • Activity evaluation method and device, electronic device and storage medium
  • Activity evaluation method and device, electronic device and storage medium
  • Activity evaluation method and device, electronic device and storage medium

Examples

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Embodiment Construction

[0027] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus their repeated descriptions will be omitted.

[0028] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the invention. However, those skilled in the art will appreciate that the technical solutions of the present invention may be practiced without one or more of the ...

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Abstract

The embodiment of the invention provides an activity evaluation method and device, an electronic device and a storage medium, which relate to the technical field of big data. The method comprises thefollowing steps: obtaining activity information of a plurality of operation activities; clustering a plurality of operation activities to obtain a plurality of clusters based on the activity information; acquiring historical behavior data of users under each operational activity in each type of cluster; determining a daily average user activity and a daily average number of participants of each operational activity in each cluster based on the historical behavior data; evaluating the operational activities in each cluster based on daily average user activity and daily average number of participants. The technical proposal of the embodiment of the invention can classify and evaluate different types of operation activities, combine the two dimensions of the number of participating users andthe activity degree, and improve the accuracy of the evaluation result.

Description

technical field [0001] The present invention relates to the field of big data technology, in particular, to an activity evaluation method, an activity evaluation device, electronic equipment, and a computer-readable storage medium. Background technique [0002] With the development of Internet technology, more and more enterprises choose to carry out online activities on the Internet, and quantitative evaluation of online operation activities is required. [0003] Currently, in one technical solution, the activity operator counts the number of participants in each operation activity every day, and evaluates the operation activity based on the statistical results. In this technical solution, since different types of activities have different degrees of attraction to users, it is difficult to accurately evaluate the operational effect of activities only by the number of participants. [0004] Therefore, it is necessary to provide an activity assessment method, an activity ass...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06K9/62
CPCG06Q10/0639G06F18/23
Inventor 朱海波
Owner CHINA PING AN LIFE INSURANCE CO LTD
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