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Information pushing method and device, terminal equipment and storage medium

A technology of information push and user labeling, which is applied in the computer field, can solve the problems of low business information promotion efficiency and low level of intelligence, and achieve the effect of improving the level of intelligence and promotion efficiency

Pending Publication Date: 2018-08-03
ONE CONNECT SMART TECH CO LTD SHENZHEN
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide an information push method, device, terminal equipment, and storage medium to solve the problems in the prior art that the intelligence level of business information push is low and the promotion efficiency of business information is not high

Method used

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  • Information pushing method and device, terminal equipment and storage medium
  • Information pushing method and device, terminal equipment and storage medium
  • Information pushing method and device, terminal equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0036] see figure 1 , figure 1 The implementation flow of the information push method provided in this embodiment is shown. The details are as follows:

[0037] S10: Obtain historical behavior information of the user.

[0038] Specifically, the server acquires log information recording the user's historical behavior from the background database, and obtains the user's historical behavior information by extracting the log.

[0039] Among them, the user history behavior refers to all the operation behaviors of the user after logging in to the website platform, and the operation behaviors are recorded in the log information of the backend database of the server.

[0040] Historical behavior information includes, but is not limited to: historical search records, historical click records, and historical browsing records.

[0041] Historical search records include but are not limited to: user information, search time and search keywords. The user information includes the basic ...

Embodiment 2

[0166] Corresponding to the information push method in Embodiment 1, Figure 7 An information push device corresponding to the information push method provided in Embodiment 1 is shown, and for convenience of description, only parts related to the embodiment of the present invention are shown.

[0167] Such as Figure 7 As shown, the information push device includes: historical behavior information acquisition module 10, user keyword acquisition module 20, user tag generation module 30, original user tag group generation module 40, target user tag group generation module 50, user preference information acquisition module 60 and business information push module 70. The detailed description of each functional module is as follows:

[0168] Historical behavior information acquisition module 10, used to obtain historical behavior information of users;

[0169] The user key information acquisition module 20 is used to analyze and filter historical behavior information to obtain ...

Embodiment 3

[0206] This embodiment provides a computer-readable storage medium, and a computer program is stored on the computer-readable storage medium. When the computer program is executed by the processor, the information push method in Embodiment 1 is implemented, or, when the computer program is executed by the processor Realize the functions of each module / unit in the information push device in Embodiment 2. To avoid repetition, details are not repeated here.

[0207] It can be understood that the computer-readable storage medium may include: any entity or device capable of carrying the computer program code, recording medium, U disk, mobile hard disk, magnetic disk, optical disk, computer memory, read-only memory (Read- Only Memory, ROM), random access memory (Random Access Memory, RAM), electric carrier signal and telecommunication signal, etc.

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Abstract

The invention discloses an information pushing method and device, terminal equipment and a storage medium. The method comprises the steps that historical behavior information of a user is obtained; the historical behavior information is analyzed and filtered, and user keywords are obtained; the user keywords are trained in a word vector mode, and user tags are determined; on the basis of a K-Meansaggregation algorithm, the user tags are classified, and an original user tag group is obtained; the original user tag group is sorted according to the historical behaviour information historical browsing history of the user, and a target user tag group is obtained; on the basis of the target user tag group, preference information of the user is obtained; service tags corresponding to the preference information are obtained from a preset service tag library, and service information corresponding to the service tags is pushed to the user. According to the technical scheme, the intelligent level of service information pushing and the popularization efficiency of the service information are effectively improved.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to an information push method, device, terminal equipment and storage medium. Background technique [0002] With the rapid development of Internet technology, the Internet has penetrated into thousands of households. Many people's work and life are inseparable from the Internet. The Internet has become a part of many people's study, work and life. Many people use it every day. Use the Internet for shopping, social networking, entertainment, office work and searching for information, etc. [0003] In order to meet the needs of the majority of users, many government agencies, media, and business departments of enterprises often publish massive amounts of information on their own sites that meet the needs of different users, but this also makes the network information complicated, making users need to spend every time. Spend a lot of time looking for the products you want to...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 蔡梦婵
Owner ONE CONNECT SMART TECH CO LTD SHENZHEN
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