User information processing method and device

An information processing method and user technology, applied in the field of user information processing methods and devices, can solve the problems of not being able to oversend, reduce the effect of platform activities, and the data cannot play its due role, so as to improve accuracy and user experience Effect

Active Publication Date: 2018-07-10
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, in the prior art, the push of activity information is usually based on a large number of users, the conversion rate is not high, and it is also a bad harassment-like experience for users who do not need such activity information; As far as the application server is concerned, since the number of coupons issued during the event is generally limited, they cannot be over-issued. Therefore, making this batch sending will also greatly reduce the effectiveness of platform activities
In addition, due to the large number of merchants participating in the event, the number of buyers and users participating in the event is usually very large, so a large amount of data will be generated in the event (according to statistics, in a certain sales platform, the number of data related to the event generated every day is in the order of several billions, occupying TB-level storage space), in the face of such massive data, it is difficult to extract valuable information from it, so that these data cannot play their due role

Method used

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  • User information processing method and device
  • User information processing method and device
  • User information processing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0051] see figure 2 , this embodiment one first provides a user information processing method from the perspective of the first server, specifically, the method may include the following steps:

[0052] S201: The first server provides a first user label information database, where multiple information entries are stored in the database, and each information entry is used to record user characteristic label information associated with a first user;

[0053] The first server may save the user feature tag information of the first user in a database (for example, GARUDA, etc.), as mentioned above, specifically, it may be based on the first user's personal information, search behavior, user classification, purchase behavior, specific preferences, etc. Tag the first user. Wherein, the same first user may have multiple different feature labels in multiple dimensions, and different first users may also have the same feature label.

[0054] S202: When receiving the activity configur...

Embodiment 2

[0084] The second embodiment corresponds to the first embodiment, and provides a user information processing method from the perspective of the second server. Specifically, see image 3 , the method may include the following steps:

[0085] S301: The second server submits an activity configuration request to the first server, and the first server provides optional user feature tags; wherein, the first server provides a first user tag information database, and the database stores many information entries, each information entry is used to record the user feature tag information associated with a first user;

[0086] S302: Submit at least one selected user characteristic tag to the first server, so that the first server determines a first user set according to the at least one user characteristic tag;

[0087] S303: Determine the first user set as the currently created user set for the activity;

[0088] S304: Return the business data generated during the activity to the first...

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PUM

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Abstract

The embodiments of the invention disclose a user information processing method and a device. The method comprises the following steps of providing a first user label information database by a first server; when the activity configuration request of a second server is received, providing selectable user characteristic labels, through a mode of selecting at least one user characteristic label, determining a first user set by the second server, and determining the first user set to be a user set facing an activity created currently; acquiring the service data of second server backflow; and according to activity participation condition information, generating the activity information label of a first user, and adding the activity information label of the first user to a corresponding information entry where the first user is located in a database. In the invention, massive service data can be effectively used, accuracy of pushing activity information is increased and a user experience is improved.

Description

technical field [0001] The present application relates to the technical field of user information processing, in particular to a user information processing method and device. Background technique [0002] Among the various types of e-commerce sales platforms, there are some sales platforms that focus on vertical fields, for example, sales platforms in the field of "air travel" such as "Ali Travel", and so on. In this vertical field sales platform, the application server often holds some promotional activities, and merchants can sign up to participate. For example, the activity organized by the air ticket application server is: you can use a 30 yuan coupon for purchasing an air ticket, etc. When merchants such as airline companies sign up for this activity, they can configure some tickets that can participate in this activity. Participate in this activity on a flight from Beijing to Hangzhou at 6:00 in the morning, and so on. Obviously, participating in this kind of activi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04L29/08
CPCG06Q30/0201G06Q30/0207H04L67/535H04L67/55
Inventor 曹磊
Owner ALIBABA GRP HLDG LTD
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