Comprehensive managing and monitoring system and method for advertisement

A technology of comprehensive management and monitoring system, applied in the field of comprehensive advertising management and monitoring system, can solve the problem of inaccurate advertising delivery, and achieve the effect of accurate delivery and improved effect.

Inactive Publication Date: 2018-06-22
珠海华发新科技投资控股有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The present invention intends to provide a comprehensive advertising management and monitoring system, which can solve the problem of inaccurate advertising due to the inability to analyze the audience's individuality in the existing outdoor advertising process

Method used

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  • Comprehensive managing and monitoring system and method for advertisement

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Embodiment Construction

[0047] The present invention will be described in further detail below by means of specific embodiments:

[0048] The integrated advertisement management and monitoring system in this embodiment includes an advertisement placement subsystem and an advertisement monitoring subsystem.

[0049] The ad delivery subsystem includes:

[0050] Advertising space user acquisition module, the advertising space user acquisition module is used to obtain the characteristic data of mobile devices of users in the surrounding areas of the advertising space;

[0051] The user information acquisition module is used to obtain user information from third-party platforms based on characteristic data. In the current information society, everyone is using smart devices for consumption, shopping, payment or games. Third-party platforms store a large amount of user data. For example, telecom operators, shopping websites, game websites, etc., user privacy is sensitive information, and most of the user da...

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Abstract

The invention relates to the technical field of advertisement putting management systems, in particular to a comprehensive managing and monitoring system and method for an advertisement. The comprehensive managing and monitoring system for the advertisement comprises an advertisement putting subsystem, wherein the advertisement putting subsystem comprises an advertising position user acquisition module, a user information acquisition module, a user analysis module and a strategy generation module; the advertising position user acquisition module is used for obtaining the feature data of the mobile equipment of the user of an advertising position surrounding area; the user information acquisition module is used for obtaining user information from a third-party platform according to the feature data; the user analysis module is used for obtaining the passenger flow volume data of the advertising position surrounding area according to the feature data, and the user analysis module is usedfor generating the user representative data of the user of the advertising position surrounding area according to the user information; and the strategy generation module is used for generating the advertisement putting strategy of the advertising position according to the passenger flow volume data of the advertising position surrounding area and the user representative data. By use of the comprehensive managing and monitoring system for the advertisement, the problem in an existing outdoor advertisement putting process that audiences can not be subjected to personalized analysis to cause inaccurate advertisement putting can be solved.

Description

technical field [0001] The invention relates to the technical field of advertisement delivery management systems, in particular to an advertisement comprehensive management and monitoring system. Background technique [0002] With the development of information communication technology, advertisement can be said to be everywhere in our life. Advertising is extremely important to the development of an enterprise, and it is an indispensable means for an enterprise's products to enter the market. [0003] Common advertisements include outdoor advertisements, television advertisements, radio advertisements, online advertisements, etc. Outdoor advertising refers to neon lights, billboards, posters, etc. on the exterior of outdoor buildings or on the street. Outdoor advertising is open to all the public, it can display the image and brand of the company in a fixed place for a long time, and it is very effective in improving the popularity of the company and the brand. [0004] ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0269
Inventor 潘浩林
Owner 珠海华发新科技投资控股有限公司
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