Information processing method, device and system, and computer-readable storage medium

Abstract

The invention discloses an information processing method, device, system and computer-readable storage medium, and relates to the technical field of computers. In the present invention, the user access tree is constructed according to the click object information corresponding to the click behavior before the preset behavior of the user, and the sequence of each click behavior. The user access tree can intuitively reflect all click behaviors and click object information of the user. Therefore, the solution of the present invention can more comprehensively analyze the contribution of each activity to the preset behavior of the user. Moreover, each node in the user access tree corresponds to different click object information, and there will be no repeated click object information. Therefore, the solution of the present invention can more directly and accurately reflect the contribution of each click object information to the user's preset behavior. In addition, the storage mode of the tree structure is convenient for searching and traversing each node, and is convenient for determining each path of the user's access behavior. Therefore, the solution of the present invention can further improve the efficiency of analysis.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to an information processing method, device and system, and a computer-readable storage medium. Background technique [0002] With the development of Internet technology, people's life has become more and more convenient. Network has become an essential part of people's daily life. [0003] In order to attract users, various websites often launch various activities, such as shopping festivals launched by e-commerce websites, Hollywood classic reviews launched by video websites, hottest book lists launched by reading websites, new song charts launched by music websites, etc. At the same time, in order to analyze the effects of various activities, the website needs to trace the user's behavior path. [0004] At present, the website generally prepares the link addresses of the activities that need attention in advance, and adds the link addresses to the observation pool. T...

AI Technical Summary

Problems solved by technology

[0006] In addition, the user's access behavior is diverse, and the fallback behavior often occurs. The link address recorded for a user may reach dozens or even hundreds, and the link address of the same page may appear many times in the record, but only for A user’s preset behavior generates a contribution, and the direct analysis of the recorded link address may cause repeated recording of activity contributions, and there are problems in the analysis process that are complex, inefficient and inaccurate

Images