Method and apparatus for pushing transaction information

A transaction information and transaction technology, applied in the network field, can solve the problems of wasting network resources and inaccurate information push, and achieve the effects of improving accuracy, reducing push, and improving utilization.

Inactive Publication Date: 2018-01-05
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
View PDF7 Cites 5 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, in the existing push methods, the transaction recommendation information pushed to each user is usually the same, such as popular group order information, but different users may have different needs, resulting in inaccurate information push. What is pushed is likely to be information that the user does not need, that is, what is pushed is useless information, thus wasting network resources in vain

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Method and apparatus for pushing transaction information
  • Method and apparatus for pushing transaction information

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0050] figure 1 It is a flow chart of an embodiment of the transaction information pushing method of the present invention, such as figure 1 As shown, the following specific implementation methods are included.

[0051] In step 11, when the user visits the e-commerce platform and exits without completing an order, the matching transaction recommendation information is determined according to the acquired user preference information and action sequence information.

[0052] In practical application, the user can install the APP corresponding to the e-commerce platform on the terminal used, such as a mobile phone, and can access the APP at any time.

[0053] During the user's access process, the user's activity log can be obtained in real time by means of the streaming transmission architecture of logaent+bigpipe+dstream. If no new activity log is obtained beyond the predetermined time, it can be considered that the user has exited the e-commerce platform.

[0054] For example...

Embodiment 2

[0089] figure 2 It is a schematic diagram of the composition and structure of the embodiment of the transaction information pushing device of the present invention, such as figure 2 As shown, it includes: a matching unit 21 and a pushing unit 22.

[0090] The matching unit 21 is used to determine matching transaction recommendation information according to the acquired user preference information and action sequence information when the user visits the e-commerce platform and exits without completing an order;

[0091] The push unit 22 is configured to push the matching transaction recommendation information to the user.

[0092] Such as figure 2 As shown, the device may further include: an acquisition unit 23, configured to acquire the user's activity log in real time during the user's access process.

[0093] In practical application, the user can install the APP corresponding to the e-commerce platform on the terminal used, such as a mobile phone, and can access the A...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

PUM

No PUM Login to view more

Abstract

The present invention discloses a method and an apparatus for pushing transaction information. The method includes: when a user accesses an e-commerce platform and exits without completing a transaction, determining matching transaction recommendation information based on the acquired user preference information and action sequence information, and pushing the matching transaction recommendation information to the user. By applying the scheme of the present invention, accuracy of information pushing and utilization of network resources can be improved.

Description

【Technical field】 [0001] The invention relates to network technology, in particular to a method and device for pushing transaction information. 【Background technique】 [0002] In practical applications, due to various reasons, the vast majority of users fail to complete an order after actively visiting the e-commerce platform, that is, no purchase behavior occurs. Push some transaction recommendation information. If the user visits a group buying e-commerce platform, some group order information can be pushed to recall potential consumers. [0003] However, in the existing push methods, the transaction recommendation information pushed to each user is usually the same, such as popular group order information, but different users may have different needs, resulting in inaccurate information push. What is pushed is likely to be information that the user does not need, that is, what is pushed is useless information, thereby wasting network resources in vain. 【Content of inve...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

Application Information

Patent Timeline
no application Login to view more
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 张永亮张玉东王小品
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Try Eureka
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap