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Method and apparatus for pushing transaction information

A transaction information and transaction technology, applied in the network field, can solve the problems of wasting network resources and inaccurate information push, and achieve the effects of improving accuracy, reducing push, and improving utilization.

Inactive Publication Date: 2018-01-05
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, in the existing push methods, the transaction recommendation information pushed to each user is usually the same, such as popular group order information, but different users may have different needs, resulting in inaccurate information push. What is pushed is likely to be information that the user does not need, that is, what is pushed is useless information, thus wasting network resources in vain

Method used

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  • Method and apparatus for pushing transaction information
  • Method and apparatus for pushing transaction information

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Embodiment 1

[0050] figure 1 It is a flow chart of an embodiment of the transaction information pushing method of the present invention, such as figure 1 As shown, the following specific implementation methods are included.

[0051] In step 11, when the user visits the e-commerce platform and exits without completing an order, the matching transaction recommendation information is determined according to the acquired user preference information and action sequence information.

[0052] In practical application, the user can install the APP corresponding to the e-commerce platform on the terminal used, such as a mobile phone, and can access the APP at any time.

[0053] During the user's access process, the user's activity log can be obtained in real time by means of the streaming transmission architecture of logaent+bigpipe+dstream. If no new activity log is obtained beyond the predetermined time, it can be considered that the user has exited the e-commerce platform.

[0054] For example...

Embodiment 2

[0089] figure 2 It is a schematic diagram of the composition and structure of the embodiment of the transaction information pushing device of the present invention, such as figure 2 As shown, it includes: a matching unit 21 and a pushing unit 22.

[0090] The matching unit 21 is used to determine matching transaction recommendation information according to the acquired user preference information and action sequence information when the user visits the e-commerce platform and exits without completing an order;

[0091] The push unit 22 is configured to push the matching transaction recommendation information to the user.

[0092] Such as figure 2 As shown, the device may further include: an acquisition unit 23, configured to acquire the user's activity log in real time during the user's access process.

[0093] In practical application, the user can install the APP corresponding to the e-commerce platform on the terminal used, such as a mobile phone, and can access the A...

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Abstract

The present invention discloses a method and an apparatus for pushing transaction information. The method includes: when a user accesses an e-commerce platform and exits without completing a transaction, determining matching transaction recommendation information based on the acquired user preference information and action sequence information, and pushing the matching transaction recommendation information to the user. By applying the scheme of the present invention, accuracy of information pushing and utilization of network resources can be improved.

Description

【Technical field】 [0001] The invention relates to network technology, in particular to a method and device for pushing transaction information. 【Background technique】 [0002] In practical applications, due to various reasons, the vast majority of users fail to complete an order after actively visiting the e-commerce platform, that is, no purchase behavior occurs. Push some transaction recommendation information. If the user visits a group buying e-commerce platform, some group order information can be pushed to recall potential consumers. [0003] However, in the existing push methods, the transaction recommendation information pushed to each user is usually the same, such as popular group order information, but different users may have different needs, resulting in inaccurate information push. What is pushed is likely to be information that the user does not need, that is, what is pushed is useless information, thereby wasting network resources in vain. 【Content of inve...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 张永亮张玉东王小品
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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