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A method and device for generating an advertisement

A technology of advertising and design schemes, applied in the field of computer-aided design, can solve problems such as unsatisfactory effects and long iteration time, and achieve the effect of reducing time-consuming, reducing randomness problems, and improving design level

Active Publication Date: 2021-02-09
ZHEJIANG UNIV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In this literature, the generative method used not only takes too long to iterate the whole design process, but also the effect is unsatisfactory

Method used

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  • A method and device for generating an advertisement
  • A method and device for generating an advertisement
  • A method and device for generating an advertisement

Examples

Experimental program
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Embodiment

[0025] see figure 1 , The advertisement generating method of the present invention is composed of a requesting step S1, a receiving step S2, a setting step S3, an optimizing step S4, a sorting step S5 and a sending step S6.

[0026] In the requesting step S1, a crowdsourcing request for design advertisement is sent to the server of the crowdsourcing platform through the communication line, and the crowdsourcing request includes design tasks and requirements for crowdsourcing participants.

[0027] In this embodiment, the design task includes giving crowdsourcing participants a series of advertising elements, including but not limited to titles, subtitles, description text, material pictures, background images, and ad size requirements, requiring crowdsourcing participants to make the advertising elements Arrange on the given canvas to design an ad design that meets the requirements. The qualification requirements for crowdsourcing participants are that they have a certain des...

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Abstract

The invention relates to a method and device for generating advertisements, belonging to the field of computer-aided design. The method for generating advertisements of the present invention includes a requesting step, a receiving step and an optimizing step. Wherein, the requesting step includes sending a crowdsourcing request for designing advertisements to the crowdsourcing platform server; the receiving step includes receiving multiple crowdsourcing design schemes obtained by the crowdsourcing platform server based on the crowdsourcing request; Optimization, to obtain the optimized design scheme is the selected design scheme. This method makes full use of the respective advantages of designers and computer automated design, and can efficiently avoid the shortcomings of the two, achieving the effect of complementary advantages, which can be widely used in the advertising design industry.

Description

technical field [0001] The invention relates to the technical field of computer-aided design, in particular to a method and device for generating advertisements. Background technique [0002] Because advertisements play a very important role in business, especially with the development of e-commerce, the demand for advertisements is constantly increasing; in addition, in order to adapt to the development of trends, merchants will require designers to modify advertisements according to different themes. The further surge in the iteration speed of advertisements has made the task of designers more and more onerous, and the number of excellent advertisement designers is a small number after all, resulting in the uneven quality of the designed advertisements. [0003] In order to solve the above problems, people turn their attention to the automatic generation method of advertisement, and carry out preliminary research and exploration. For example, a kind of instant advertisemen...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0276
Inventor 孙凌云张雄伟杨智渊尤伟涛
Owner ZHEJIANG UNIV
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