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Method and device for generating advertisements

An advertising and design scheme technology, applied in the field of computer-aided design, can solve the problems of long iteration time and unsatisfactory effect, and achieve the effect of reducing random problems, reducing time consumption and improving design level

Active Publication Date: 2017-06-23
ZHEJIANG UNIV
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  • Summary
  • Abstract
  • Description
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AI Technical Summary

Problems solved by technology

In this literature, the generative method used not only takes too long to iterate the whole design process, but also the effect is unsatisfactory

Method used

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  • Method and device for generating advertisements
  • Method and device for generating advertisements
  • Method and device for generating advertisements

Examples

Experimental program
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Embodiment

[0025] see figure 1 , The advertisement generating method of the present invention is composed of a requesting step S1, a receiving step S2, a setting step S3, an optimizing step S4, a sorting step S5 and a sending step S6.

[0026] In the requesting step S1, a crowdsourcing request for design advertisement is sent to the server of the crowdsourcing platform through the communication line, and the crowdsourcing request includes design tasks and requirements for crowdsourcing participants.

[0027] In this embodiment, the design task includes giving crowdsourcing participants a series of advertising elements, including but not limited to titles, subtitles, description text, material pictures, background images, and ad size requirements, requiring crowdsourcing participants to make the advertising elements Arrange on the given canvas to design an ad design that meets the requirements. The qualification requirements for crowdsourcing participants are that they have a certain des...

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Abstract

The invention relates to a method and a device for generating advertisements and belongs to the field of computer auxiliary design. The method for generating the advertisements comprises a request step, a reception step and an optimization step. The request step comprises that a crowdsourcing request for advertisement design is sent to a crowdsourcing platform server. The reception step comprises that a plurality of crowdsourcing design schemes obtained by the crowdsourcing platform server based on the crowdsourcing request are received. The optimization step comprises that the obtained crowdsourcing design schemes are optimized and the obtained optimized design scheme is taken as the design scheme. The method fully utilizes advantages of the designer and the automatic design of the computer and effectively prevents defects of the designer and the computer, so as to achieve the effect of complementing each other's advantages. The method can be widely applied to the advertisement design industry.

Description

technical field [0001] The invention relates to the technical field of computer-aided design, in particular to a method and device for generating advertisements. Background technique [0002] Because advertisements play a very important role in business, especially with the development of e-commerce, the demand for advertisements is constantly increasing; in addition, in order to adapt to the development of trends, merchants will require designers to modify advertisements according to different themes. The further surge in the iteration speed of advertisements has made the task of designers more and more onerous, and the number of excellent advertisement designers is a small number after all, resulting in the uneven quality of the designed advertisements. [0003] In order to solve the above problems, people turn their attention to the automatic generation method of advertisement, and carry out preliminary research and exploration. For example, a kind of instant advertisemen...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0276
Inventor 孙凌云张雄伟杨智渊尤伟涛
Owner ZHEJIANG UNIV
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