Method and device for detecting cheating

Abstract

Embodiments of the invention disclose a method and a device for detecting cheating, and relate to the technical field of e-commerce. The method and the device can reduce audit cost, and further improves depth of automatic investigation. The method comprises: counting sample data, to obtain index parameters of each sample, dimension of the index parameters of one sample including total click rate of one sample, click number of people, click rate in per hour, a sample click region, and click rate of a search term corresponding to the sample; according to the index parameters, generating feature parameters of each sample, the dimension of the feature parameters of one sample including a click rate dispersion coefficient, a dispersion coefficient of click rate in per hour, terrain concentration ratio, a query term diversity index, and a per capita click rate; according to the feature parameters of each sample, establishing a detection model, and according to the detection model, determining whether to-be-tested commodity data is abnormal or not, the dimension of the detection model including the dimensions of the feature parameters of each sample. The method and the device are suitable to be used for automatically checking cheating commodities and users.

Description

technical field [0001] The invention relates to the technical field of electronic commerce, in particular to a method and device for detecting cheating. Background technique [0002] With the development of e-commerce technology, online shopping platforms have become an indispensable tool for consumers in daily life, and online shopping platforms also provide merchants with a fast, convenient and low-cost sales channel. As the search engine is the main tool for consumers to search for products, how to increase the exposure opportunities of products on the search engines of online shopping platforms is the most concerned thing for major shopping websites and merchants. [0003] In order to gain more visits and thus higher economic benefits, merchants always hope to rank the products of their stores at the top of the search results. At present, many merchants have taken advantage of the characteristics of search engines to adopt deceptive means to improve the ranking of produ...

AI Technical Summary

Problems solved by technology

However, due to the increase in wages and the sharp increase in the types and quantities of commodities, the cost of manual review is very high

In addition, the review of cheating products already requires a lot of labor costs. The review of cheating users or products is often in a state of absence, and it is basically handled passively through reports from other users.

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