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Objective advertisement design evaluation method based on visual attention mechanism

A technology of visual attention mechanism and evaluation method, which is applied in the field of image processing, can solve problems such as discomfort of experimenters, not allowed to wear experimental equipment, and influence on experimental results, etc., and achieve the effect of good objectivity, intuitive and easy observation, and simple methods

Inactive Publication Date: 2017-05-10
TIANJIN POLYTECHNIC UNIV
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Problems solved by technology

Although this type of method has quantitative scientific data and the data is intuitive and clear, in actual situations, wearing experimental equipment will make the experimenter feel uncomfortable, which will affect the experimental effect, and in some specific cases, the experimental equipment is not allowed to wear

Method used

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  • Objective advertisement design evaluation method based on visual attention mechanism
  • Objective advertisement design evaluation method based on visual attention mechanism
  • Objective advertisement design evaluation method based on visual attention mechanism

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Embodiment Construction

[0023] The flow chart of the present invention is as figure 1 As shown, first, the saliency detection of the print advertisement image is carried out to obtain the saliency region in the print advertisement image, and compare it with the pre-expression information region of the advertisement. If the two overlap, it means that the advertisement is attractive; then combined with WTA (Winner-take-all) competition mechanism and prohibition return mechanism, sort the strength of the salient area, generate attention focus in order, and count the order and number of attention focus that fall into the pre-expression information area of ​​the advertisement, Note that the higher the focus order and the higher the number of times, the greater the probability that this area will be watched, and the more it can attract the attention of the advertising audience. The specific implementation process of the technical solution of the present invention will be described below in conjunction with...

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Abstract

The invention relates to an objective advertisement design evaluation method based on a visual attention mechanism. The method overcomes the defect that the subjectivity of the traditional advertisement design evaluation method is too strong. The method comprises the steps of firstly, performing significance detection on a plane advertisement image to obtain significant areas which can reflect areas of interest of human eyes; generating an attention focus according to the significant areas in the plane advertisement image in combination with a WTA competitive mechanism and a no-return mechanism, wherein the obtained attention focus can reflect the degree of significance of each significant area of the plane advertisement; and judging whether pre-expression information areas of the advertisement attract the attention of advertisement audiences according to the significant areas of the plane advertisement, wherein the generated attention focus can further show the degree of attraction of each pre-expression information area in the advertisement image. The method sufficiently utilizes the simulation of a significance detection algorithm on the selective attention mechanism of a human eye visual system, provides an objective and scientific reference for advertisement design evaluation, and has extremely important application value in the advertisement marketing field.

Description

technical field [0001] The present invention relates to an objective advertisement design evaluation method based on a visual attention mechanism. The present invention makes full use of image processing technology, provides an objective and scientific reference for advertisement design evaluation, and has extremely important application value in the field of advertisement marketing. In the field of image processing, it can be applied to the automatic evaluation of advertising design in advertising marketing. Background technique [0002] With the continuous development of society, consumers' consumption psychology is becoming more and more mature, information acquisition channels are becoming more and more diversified, and impulsive consumption gives way to rational consumption. While existing advertisements are guiding consumption, they are also shaping and beautifying product impressions and promoting corporate image. From the perspective of marketing theory, in the mode...

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Application Information

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IPC IPC(8): G06Q30/02G06K9/46
CPCG06Q30/0242G06Q30/0245G06V10/40G06V10/462G06V10/56
Inventor 肖志涛吴骏肖宇张芳耿磊
Owner TIANJIN POLYTECHNIC UNIV
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