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Method and device for pushing membership cards

A membership card and membership technology, applied in the Internet field, can solve the problems of high push cost and lack of targeted push methods, and achieve the effect of saving push costs, targeted push methods, and better push methods.

Inactive Publication Date: 2017-03-29
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Because the existing push method needs to mail the physical membership card, the push cost is high, and some users are randomly selected as push objects, and the push method is not targeted

Method used

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  • Method and device for pushing membership cards
  • Method and device for pushing membership cards
  • Method and device for pushing membership cards

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Embodiment Construction

[0042] In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0043] In the field of Internet technology, the public social network server is an instant application server, which has multiple functions such as value transfer, communication, virtual membership card management, etc., and the public social network server can be a computing device, or It is a computer cluster composed of multiple computing devices. When the public social network server is a computer cluster composed of multiple computing devices, each computing device can undertake a function of the public social application server. For the composition structure of the public social network server, the implementation environment involved in the member card push method provided by the embodiment of the present invention has Figure 1A ...

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Abstract

The invention discloses a method and device for pushing membership cards, belonging to the technical field of internet. The method comprises the following steps: obtaining user identifiers and public social network entity identifiers in a transfer process of a first value; based on the public social network entity identifiers, obtaining virtual membership cards corresponding to the public social network entity identifiers from the correspondence between a prestored public social network entity identifier and the virtual membership cards; and pushing the virtual membership cards to users corresponding to the user identifiers. According to the method and device disclosed by the invention, the user identifiers and the public social network entity identifiers in the transfer process of the first value are obtained, the virtual membership cards corresponding to the social network entity identifiers are obtained, and the virtual membership cards are further sent to the users who carry out value transfer. During the process, no entity membership card needs to be sent by post, so that the push cost can be saved; and in addition, the users who carry out value transfer are considered as push objects, and thus the push mode can be more targeted.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for pushing membership cards. Background technique [0002] In modern society, in order to stimulate user consumption and facilitate users to earn points during use, supermarkets, shopping malls, fitness centers, restaurants and other merchants will push membership cards to users. [0003] The existing membership card push method is as follows: the merchant randomly obtains a large number of user phone numbers, and sends a short message for membership card registration to the obtained phone number through the operator. When the terminal where any phone number is located receives the short message When the user on the terminal side wants to become a member of the merchant, the user can fill in the registration information on the member application webpage and apply to become a member according to the prompt of the short message. Mail the physical membersh...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08G06Q50/00G06Q30/02
CPCG06Q30/02G06Q50/01H04L67/55
Inventor 王立强徐震宇肖亚迪熊强卢作灌
Owner TENCENT TECH (SHENZHEN) CO LTD
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