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Service information pushing method and device, computer equipment and readable storage medium

A technology of business information and business, applied in the field of data analysis, can solve the problems of low efficiency of business information push processing, achieve the effect of improving push effect and personalization

Pending Publication Date: 2022-06-24
PINGAN YIQIANBAO E COMMERCE CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The application provides a business information push method, device, computer equipment, and computer-readable storage medium, which can solve the technical problem of low processing efficiency of business information push in the traditional technology

Method used

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  • Service information pushing method and device, computer equipment and readable storage medium
  • Service information pushing method and device, computer equipment and readable storage medium
  • Service information pushing method and device, computer equipment and readable storage medium

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Embodiment Construction

[0019] The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present application.

[0020] It is to be understood that, when used in this specification and the appended claims, the terms "comprising" and "comprising" indicate the presence of the described features, integers, steps, operations, elements and / or components, but do not exclude one or The presence or addition of a number of other features, integers, steps, operations, elements, components, and / or sets thereof.

[0021] see figure 1 , figure 1 This is a s...

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Abstract

The invention belongs to the technical field of data analysis, and provides a service information pushing method and device, computer equipment and a computer readable storage medium. In order to solve the problem that the processing efficiency of service information pushing is low, different behavior event data of a user and a service sequence of the behavior event data are obtained, a behavior event sequence is obtained, a preset service information template contained in a preset service information pushing rule and preset personalized information of the user are obtained, and the service information pushing efficiency is improved. And embedding the preset personalized information into the preset information position of the preset service information template to obtain the target service push information, obtaining the preset service information push program, and pushing the target service push information, so that the personalization, pertinence and accuracy of service information push can be improved, and the processing efficiency of the service push information is improved.

Description

technical field [0001] The present application relates to the technical field of data analysis, and in particular, to a service information push method, apparatus, computer device, and computer-readable storage medium. Background technique [0002] The traditional marketing in the financial field pushes marketing information based on user modeling, that is, by obtaining the useful information of the user, using a certain method to represent the user model, and then combining the useful information of the user with the user model to generate the user's model, and then Based on user modeling, sending general marketing short messages in batches may disturb users who have no relevant intentions, waste business data, reduce the efficiency of business information push processing and the accuracy of business marketing information push, and cause higher marketing costs. high, resulting in a waste of marketing resources. SUMMARY OF THE INVENTION [0003] The present application pr...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/958G06Q30/06
CPCG06F16/958G06Q30/0631
Inventor 胡文康何自兴徐仪博胡燊刘焕凤崔珊珊
Owner PINGAN YIQIANBAO E COMMERCE CO LTD
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