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A content push method, system and device

A content and push information technology, applied in the network field, can solve the problems of pushing content too many times, and achieve the effects of avoiding interruption, improving push effect, and improving user experience

Active Publication Date: 2012-04-25
BEIJING ZHIGU RUI TUO TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The embodiment of the present invention provides a content push method and system, as well as a client and server, to solve the problem of too many pushes of content to the same user in the prior art

Method used

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  • A content push method, system and device
  • A content push method, system and device
  • A content push method, system and device

Examples

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Embodiment Construction

[0027] The embodiment of the present invention provides a method and system for pushing content, a client and a server, to ensure that the same content of the content provider will not push meaninglessly to the same user multiple times and repeatedly, thereby It not only reduces the content push cost, improves the push effect and user experience, but also improves the utilization rate of network resources.

[0028] The content includes advertisements, music, news, message prompts of instant messaging software, etc. The embodiment of the present invention uses push advertisements as an example to illustrate how the server establishes the corresponding relationship between users and the push information of the content that it needs to push , and how to reasonably push the content to the user according to the corresponding relationship.

[0029] Embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0030] see fig...

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Abstract

The invention discloses a content pushing method, a system, a client end and a server, which pertain to the technical field of networks and are used for solving the problem that the content of the same user is excessively pushed in the prior art. The content pushing method provided by the invention comprises the steps that: request for access content sent by a user is received; according to the user ID of the user, corresponding relationship between the user ID and pushing information of content needing to be pushed is searched; when the corresponding relationship between the user ID and pushing information of content needing to be pushed is found out, whether the content needing to be pushed meets pushing conditions is determined according to the pushing information found out and the content meeting the pushing conditions is pushed to the user. The content pushing method, the system, the client and the server avoid the problem that the same content is pushed repeatedly and excessively to the same user.

Description

technical field [0001] The present invention relates to the field of network technology, in particular to a method, system and device for pushing content. Background technique [0002] As a new form of online advertising, the content advertisement completely uses the computer to identify the keywords and characteristics of the article in the advertisement, and based on these data, the advertisement corresponding to the keyword is displayed when the mouse rolls over the keyword. [0003] For example, if an advertiser needs to display its brand on a certain web page in the form of an advertisement, the advertiser will provide the keywords that need to be used as advertisements to the service provider of the web page. When the mouse moves to the keyword of the content advertisement on the webpage, the advertisement corresponding to the keyword will be displayed. The form of the advertisement can be text, picture, animation, video, etc. [0004] However, the current content adv...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08H04L29/06G06Q30/02
Inventor 陈明孝王奇丰王勍许冬冬
Owner BEIJING ZHIGU RUI TUO TECH
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