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A method and device for pushing information

An information push and to-be-pushed technology, applied in the field of data processing, can solve the problems of low accuracy of information push objects, occupation of network resources, and large amount of information, so as to achieve precise marketing, save network resources, and achieve good business results.

Active Publication Date: 2020-02-21
ADVANCED NEW TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this method often needs to send information in batches for a large number of users. The amount of information is huge, which not only takes up a lot of network resources, but also the accuracy of the information push object is not high, and often fails to achieve the expected effect.

Method used

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  • A method and device for pushing information
  • A method and device for pushing information
  • A method and device for pushing information

Examples

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Embodiment Construction

[0044] In order to make the above objects, features and advantages of the present application more obvious and comprehensible, the present application will be further described in detail below in conjunction with the accompanying drawings and specific implementation methods.

[0045] refer to figure 1 , which shows a flow chart of the steps of an embodiment of an information push method of the present application, which may specifically include the following steps:

[0046] Step 101, obtaining geographic location information of a user terminal.

[0047] In the embodiment of the present application, there are many ways for the information pushing device to obtain the geographic location information of the user terminal. The geographic location information of the user terminal may be obtained by means (such as GPS), or the user terminal may actively report its geographic location information to the information push device. The geographic location information may be geographic ...

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Abstract

The embodiment of the present invention provides an information push method and device. The information push method comprises the steps of obtaining the geographical location information of a user terminal; when the user terminal is determined to enter a preset area according to the geographical location information of the user terminal, obtaining the mobile data of the user terminal in the preset area, wherein the mobile data at least comprises one of the distance with an appointed place, the stay time and a mobile distance; according to a preset information push strategy, searching the to-be-pushed information matching the mobile data of the user terminal; pushing the to-be-pushed information to the user terminal. According to the embodiment of the application, the information accurate push is realized, the accuracy of an information push object is improved, thereby achieving the precision marketing purpose of a merchant to a user, and realizing a better business effect. Moreover, the method avoids the information batch sending in a conventional mode and aiming at a lot of users, the transmission of the information amount between the terminals is reduced effectively, and the network resources are saved.

Description

technical field [0001] The present application relates to the technical field of data processing, in particular to an information pushing method and an information pushing device. Background technique [0002] O2O (Online To Offline, Online to Offline / Online to Offline) is to combine offline business opportunities with the Internet, making the Internet the front desk of offline transactions. In the current situation where O2O is prevalent, there are endless ways for merchants to attract users. For example, merchants will actively push various information to users, including merchant event introductions, coupons, etc. [0003] The information push method commonly used in the prior art is to pre-obtain communication information such as login accounts or mobile phone numbers of many users, and then send the information to be pushed to users in batches by sending in-site letters or short messages. However, this method often needs to send information in batches for a large numbe...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08
Inventor 张朝军
Owner ADVANCED NEW TECH CO LTD
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